- Mar 24, 2020
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They are making a push to re-invent themselves by partnering with Car Dealership Guy this year. I hope it works out!
They are making a push to re-invent themselves by partnering with Car Dealership Guy this year. I hope it works out!
I think the highlight and reason to go would be the Brent Wees AI Hackathon, he's a beauty and a pro: AI Hackathon | Digital Dealer
Yes he is - I also think the AI educational/news content he's putting out on LinkedIN is some of the best in a sea of AI slop posts.
We did just book our booth for Digital Dealer, so we'll find out soon enough if Detroit works.
$3,500 and no early bird. Same as last year. Absolutely outrageous for what you get.Brent is the best...but as a former DD loyalist, multi year and location speaker, absolutely not for the kind of money they want. I skipped Vegas (and we skipped a booth) for the first time in over a decade last year. I intended to walk it this year because Detroit is drive-able.
Then I heard the ticket price.
Dealers and vendors debate whether Digital Dealer's 2026 Detroit conference is worth attending, with the dominant sentiment being that the $3,500 ticket price is unjustifiable given a vendor-heavy floor and little dealer-focused content. The one bright spot repeatedly cited is Brent Wees' AI Hackathon, though several veterans say they'd rather fund private training than pay conference prices. A telling data point closes the thread: with seven weeks to go, nearly 45% of booth space remains unsold.