- Mar 24, 2020
- 74
- 64
- Awards
- 4
- First Name
- Matthew
They are making a push to re-invent themselves by partnering with Car Dealership Guy this year. I hope it works out!
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PR & News Digital Dealer - Is it Back?
- Thread starter craigh
- Start date
- Mar 15, 2012
- 301
- 226
- Awards
- 6
- First Name
- Steve
Detroit? Hard pass. (Not that I've been to a DD in 4-5 years, but if the dates worked and I could make it a semi-vacation, I might attend.)
- Jul 15, 2026
- 5
- 0
- First Name
- Jake
Previously as an OEM level consultant, I found little value in it myself, or as a dealer beyond getting some product demos.
As a vendor, even less valuable.
Sometimes there are some decent takeaways in the break out sessions, or you meet some awesome operators, but in large I don't see it being a worthy investment of time or money today.
Maybe I will be wrong. I look to be convinced that conventions outside of NADA have value beyond vendor sourcing.
As a vendor, even less valuable.
Sometimes there are some decent takeaways in the break out sessions, or you meet some awesome operators, but in large I don't see it being a worthy investment of time or money today.
Maybe I will be wrong. I look to be convinced that conventions outside of NADA have value beyond vendor sourcing.
✨ AI Highlights
The thread questions whether Digital Dealer has recovered its relevance as a must-attend automotive conference, with professionals debating the 2026 Detroit event. Consensus leans skeptical: vendor-to-dealer ratio imbalance, a $3,500 vendor ticket price with no booth included, and Detroit as an unappealing host city are cited as major deterrents. A partnership with Car Dealership Guy is noted as a potential revival effort, but most respondents see the conference as diminished and hard to justify financially.
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