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PR & News Digital Dealer - Is it Back?

Previously as an OEM level consultant, I found little value in it myself, or as a dealer beyond getting some product demos.

As a vendor, even less valuable.

Sometimes there are some decent takeaways in the break out sessions, or you meet some awesome operators, but in large I don't see it being a worthy investment of time or money today.

Maybe I will be wrong. I look to be convinced that conventions outside of NADA have value beyond vendor sourcing.
 

✨ AI Highlights

Dealers and vendors debate whether Digital Dealer is worth attending in 2026, with most expressing skepticism about its value due to a vendor-heavy attendee ratio, high non-booth vendor pricing at $3,500, and the unconventional move to Detroit. The general consensus is that the conference has declined significantly since its post-COVID high point in 2021, though some see potential in its Car Dealership Guy partnership and an AI Hackathon, and a few say they'll attend out of habit rather than conviction.

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