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✨ AI Highlights

A dealer asks whether anyone in the community is using TikTok for marketing, prompting discussion about platform uncertainty due to the potential U.S. ownership restructuring under Trump, as well as practical content advice. Contributors note that short-form videos like behind-the-scenes clips and quick car tours perform well, but warn that TikTok's organic reach often attracts non-local audiences that don't translate easily into sales. The key insight is that while TikTok offers real exposure opportunities, dealers need realistic expectations and a deliberate local strategy to convert viewers into buyers.

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