Sorry that I'm late to this party. I actually "met" (online) Jeffrey Tognetti when I was trying to point out something similar another vendor was doing for tags and data, and he was a good guy to me then, especially once he understood my motivation and what I was trying to achieve (good for the dealer). My whole business is centered around helping dealers determine fraud and prevent data theft online, and sadly it's over and over that dealers "don't want" to know. I can't speak to this particular situation, but I've just run into--today!--a different kind of fraud that I see over and over: SEM/PPC to the tune of $20k a month landing about 50% naked on the home page. From a major industry vendor because the "dealer wouldn't work with us on determining the campaigns, so we just automated it all". Okay. $240k a year is a lot of motivation to turn deaf. Sigh. Anyway, many thanks to Jeffrey, Alex, and guys like Steve Stauning who try and do the right thing here. Gives me hope.