ChatGPT - This is pretty awesome :)

joe.pistell · Dec 15, 2023

Once the framework is in, you can tweak it a million ways. You can assign a persona to the writer. For some stupid reason I used a skateboarding teen writing his mom an email...

Mom, This Car is Cooler Than My Skateboard Tricks!

Hey Mom,

What's up? So, I was surfing the web (not literally, I left my board in the garage ) and guess what? I found the PERFECT car for you. It's the 2024 Mazda CX-5 2.5 S Preferred. And it's not just any car; it's like the skateboard of cars - cool, sleek, and it doesn't ask you to clean your room.

Safety Stuff: This car's got more safety features than I have skateboarding scars (and that's saying something). Lane-keeping thingamajigs, blind spot doohickeys, and it even stops on its own if it sees something you don't – like maybe that squirrel from our backyard.
Seat Warmers: The front seats heat up! Finally, you can roast buns without an oven. Plus, they’re leather – super swanky, like those fancy handbags you like, but you can sit on these!
Tech Wizardry: It's got Bluetooth and Apple CarPlay, but wireless – so no more "untangle-the-cable" mini-games for you. And the speakers are by Bose; they can blast your '80s workout playlists in full glory.
Fancy Sunroof and Easy-Load Trunk: The sunroof is perfect for when you want to feel the wind in your hair but don't want to actually go outside. Plus, the trunk opens with the push of a button, as if it knows you’ve got yoga mats and groceries to load.
Cruise Control of the Future: The cruise control in this thing is so smart; it could probably do my math homework. It's like having a co-pilot, minus the backseat driving.

And the best part? It's at Steele Auto Group, where they're all about honesty, innovation, and community – kind of like a superhero team, but for cars.

So, what do you say, Mom? This car's safer than my skateboard, comfier than my bean bag, and cooler than our fridge. It's the total package, just like you. Let's go check it out. It’ll be fun - I promise not to embarrass you (too much)!

Catch you later!

P.S. If you get this car, I promise I'll keep it clean. Well, at least for the first week.

Todd Thompson · Dec 15, 2023

joe.pistell said:
@Todd Thomspon Everything dovetails off of structured data. Once you have that nailed, everything falls into place (we're 60 weeks into that battle . Image annotation is 1st, then, creating a Comment Generator (CG) should happen in the 1st Q.

Here is the structure of the CG narrative:
a) Opening Paragraph:
b) Product Feature Descriptions:
c) Test Drive Invitation:
d) Dealer's Unique Selling Proposition:

Here's a sample of a CG* using your VIN**
View attachment 8338

Get ready to elevate your driving experience with the brand new 2024 Mazda CX-5 2.5 S Preferred, where elegance meets efficiency in a stunning Rhodium White Metallic finish. This crossover isn't just a vehicle; it's a statement on wheels. From its responsive SKYACTIV-G 2.5L engine to the luxurious leather-upholstered seats, every detail is crafted to enhance your journey. Remember, The deals are great at Exit 8 in Dartmouth at the top of Baker Drive!

Safety: Your peace of mind is paramount in the Mazda CX-5, equipped with Advanced Smart City Brake Support and Pedestrian Impact Prevention. Feel secure with features like Lane Keep Assist, Rear Cross Traffic Alert, and Blind Spot Monitoring. Each journey is safer with these intuitive technologies at your side.

Seating: Step into comfort with heated front seats and power-adjustable driver's seat, ensuring a personalized and comfortable driving experience. The leather upholstery adds a touch of luxury, making every trip a pleasure.

Entertainment Technology: Stay connected and entertained with Android Auto/Apple CarPlay, a Bose audio system, and Bluetooth streaming. Whether you're navigating through the city or enjoying your favorite tunes, technology is at your fingertips.

Exterior: The Mazda CX-5 dazzles with a first-row sliding and tilting glass sunroof and elegant metal-look front bumper inserts. Its design is as functional as it is stylish, with a power liftgate for easy access to the cargo area.

Other Features you'll love: Experience the ease of Mazda Radar Cruise Control and the convenience of smart device engine start. The I-ACTIV AWD ensures a smooth ride in any weather, making every drive an adventure waiting to happen.

Click Here to book your test drive. Discover the joy of driving the Mazda CX-5 with a personalized test drive. With 94 similar models in stock, explore a variety of options to find your perfect match. Experience why test driving is the key to finding your dream car.

At Steele Auto Group, located at Exit 8 in Dartmouth, we're not just selling cars; we're building relationships. Our commitment to integrity, innovation, and community shapes every customer experience. Embrace the journey with a dealership that values your needs, champions diversity, and invests in the community. Call us today and be part of a family that cares beyond the drive.

This is a rough draft. The framework that crafts the narrative is most important. Nail the framework 1st, then, the rest is easy to tweak.

Todd, our confidence in our future make us highly transparent. We're very different. Ping me if you want to talk.

Joe

*GPT4
**This is my 1st look at Canadian VIN

That’s great appreciate the feedback. Few challenges I see is propagation. Number of 3rd party sites will strip formatting, hyperlinks etc. image overlay is a bit challenging based on oem standards at least here in Canada. And some concern about redundancy as the options are broke out in tabs exterior, interior and safety already.

I do like a few of the points for encouraging better boiler plate verbiage, location and so on since that will carry through to other sites

Great feedback!

joe.pistell · Dec 15, 2023

Todd Thomspon said:
some concern about redundancy as the options are broke out in tabs exterior, interior and safety already.

Todd,

70% of VDP time is in the images.
VDPs have 100's of text bullets and it makes your shoppers eyes bleed (VDP Pollution)

This is the feature list to your CX5. Imagine trying to compare 2-3 CX5s?

Interior

1 LCD Monitor In The Front
2 Seatback Storage Pockets
3 12V DC Power Outlets
40-20-40 Folding Split-Bench Front Facing Manual Reclining Fold Forward Seatback Rear Seat
8-Way Driver Seat
Air Filtration
Bucket Front Seats w/Leatherette Back Material
Cargo Space Lights
Carpet Floor Trim
Cruise Control w/Steering Wheel Controls
Day-Night Auto-Dimming Rearview Mirror
Delayed Accessory Power
Digital Appearance
Distance Pacing w/Traffic Stop-Go
Driver And Passenger Visor Vanity Mirrors w/Driver And Passenger Illumination, Driver And Passenger Auxiliary Mirror
Driver Foot Rest
Driver Information Centre
Dual Zone Front Automatic Air Conditioning
Fade-To-Off Interior Lighting
Front And Rear Map Lights
Front Centre Armrest and Rear Centre Armrest w/Storage
Front Cupholder
Full Carpet Floor Covering -inc: Carpet Front And Rear Floor Mats
Full Cloth Headliner
Full Floor Console w/Covered Storage, Mini Overhead Console w/Storage and 3 12V DC Power Outlets
Gauges -inc: Speedometer, Odometer, Tachometer, Trip Odometer and Trip Computer
Glove Box
Heated Front Seats -inc: 10-way power driver seat w/power lumbar support and 2-setting drive seat memory, 6-way power front passenger seat and height adjustable head restraints
Heated Leather Steering Wheel
HVAC -inc: Underseat Ducts and Console Ducts
Immobilizer
Instrument Panel Bin, Driver / Passenger And Rear Door Bins
Integrated Roof Antenna
Interior Trim -inc: Metal-Look Instrument Panel Insert, Metal-Look Door Panel Insert and Metal-Look Interior Accents
Leather Gear Shifter Material
Leatherette Door Trim Insert
Manual Adjustable Rear Head Restraints
Manual Tilt/Telescoping Steering Column
Outside Temp Gauge
Passenger Seat
Power 1st Row Windows w/Driver 1-Touch Up/Down
Power Door Locks w/Autolock Feature
Power Rear Windows and Fixed 3rd Row Windows
Proximity Key For Doors And Push Button Start
Radio w/Seek-Scan, Clock, Speed Compensated Volume Control and Radio Data System
Radio: AM/FM/HD Audio System w/6 Speakers -inc: 10.25 full colour centre display w/Mazda Connect Infotainment system, HMI commander switch, wired Apple CarPlay and Android Auto, 2-USB ports, steering wheel mounted Bluetooth and audio controls, Bluetooth w/audio profile, cylinder deactivation display, navigation-ready (requires navigation SD card accessory), SMS text message functionality
Rear Cupholder
Remote Keyless Entry w/Integrated Key Transmitter, Illuminated Entry, Illuminated Ignition Switch and Panic Button
Remote Releases -Inc: Power Cargo Access and Mechanical Fuel
Smart Device Remote Engine Start
Trip Computer
Trunk/Hatch Auto-Latch
Exterior
Auto On/Off Projector Beam Led Low/High Beam Daytime Running Auto-Leveling Auto High-Beam Headlamps w/Delay-Off
Black Bodyside Cladding and Black Wheel Well Trim
Black Grille
Black Power Heated Side Mirrors w/Manual Folding and Turn Signal Indicator
Body-Coloured Door Handles
Body-Coloured Front Bumper w/Black Rub Strip/Fascia Accent and Black Bumper Insert
Body-Coloured Rear Bumper w/Black Rub Strip/Fascia Accent and Black Bumper Insert
Chrome Side Windows Trim
Clearcoat Paint
Compact Spare Tire Mounted Inside Under Cargo
Deep Tinted Glass
Express Open Sliding And Tilting Glass 1st Row Sunroof w/Sunshade
Fixed Rear Window w/Fixed Interval Wiper and Defroster
Front License Plate Bracket
Fully Galvanized Steel Panels
Headlights-Automatic Highbeams
LED Brakelights
Lip Spoiler
Perimeter/Approach Lights
Power Liftgate Rear Cargo Access
Rain Detecting Variable Intermittent Wipers w/Heated Wiper Park
Steel Spare Wheel
Tailgate/Rear Door Lock Included w/Power Door Locks
Tires: 225/55R19 All-Season
Wheels: 19 Alloy Black Metallic
ABS And Driveline Traction Control
Advanced Blind Spot Monitoring (ABSM) Blind Spot
Airbag Occupancy Sensor
Back-Up Camera
Collision Mitigation-Front
Curtain 1st And 2nd Row Airbags
Dual Stage Driver And Passenger Front Airbags
Dual Stage Driver And Passenger Seat-Mounted Side Airbags
Electronic Stability Control (ESC)
Emergency Sos
Lane-Keep Assist System (LAS) Lane Departure Warning
Lane-Keep Assist System (LAS) Lane Keeping Assist
Low Tire Pressure Warning
Outboard Front Lap And Shoulder Safety Belts -inc: Rear Centre 3 Point, Height Adjusters and Pretensioners
Rear Child Safety Locks
Side Impact Beams
Smart City Brake Support (SCBS) and Rear Cross Traffic Alert (RCTA)
SPECS
100 Amp Alternator
4-Wheel Disc Brakes w/4-Wheel ABS, Front Vented Discs, Brake Assist, Hill Hold Control and Electric Parking Brake
4.624 Axle Ratio
58 L Fuel Tank
Automatic Full-Time All-Wheel
Battery w/Run Down Protection
Brake Actuated Limited Slip Differential
Electric Power-Assist Speed-Sensing Steering
Engine Auto Stop-Start Feature
Engine: 2.5L SKYACTIV-G DOHC 16-Valve I4 -inc: cylinder deactivation
Front And Rear Anti-Roll Bars
Gas-Pressurized Shock Absorbers
GVWR: TBD
Multi-Link Rear Suspension w/Coil Springs
Permanent Locking Hubs
Quasi-Dual Stainless Steel Exhaust w/Chrome Tailpipe Finisher
Strut Front Suspension w/Coil Springs
Transmission w/Oil Cooler
Transmission: 6-Speed SKYACTIV Automatic -inc: manual shift mode and mi-drive (sport/off-road modes)

DESIGN CHALLENGE:
Your shopper never owned a Mazda, they want to compare it to the features of this CX5 to the car they own now, your average time on site is 2-4 mins, you've got 60 secs to review that bullet list.

VDP POLLUTION.

Todd Thompson · Dec 15, 2023

joe.pistell said:
Todd,

70% of VDP time is in the images.

VDPs have 100's of text bullets and it makes your shoppers eyes bleed (VDP Pollution)

This is the feature list to your CX5. Imagine trying to compare 2-3 CX5s?

Interior

1 LCD Monitor In The Front

2 Seatback Storage Pockets

3 12V DC Power Outlets

40-20-40 Folding Split-Bench Front Facing Manual Reclining Fold Forward Seatback Rear Seat

8-Way Driver Seat

Air Filtration

Bucket Front Seats w/Leatherette Back Material

Cargo Space Lights

Carpet Floor Trim

Cruise Control w/Steering Wheel Controls

Day-Night Auto-Dimming Rearview Mirror

Delayed Accessory Power

Digital Appearance

Distance Pacing w/Traffic Stop-Go

Driver And Passenger Visor Vanity Mirrors w/Driver And Passenger Illumination, Driver And Passenger Auxiliary Mirror

Driver Foot Rest

Driver Information Centre

Dual Zone Front Automatic Air Conditioning

Fade-To-Off Interior Lighting

Front And Rear Map Lights

Front Centre Armrest and Rear Centre Armrest w/Storage

Front Cupholder

Full Carpet Floor Covering -inc: Carpet Front And Rear Floor Mats

Full Cloth Headliner

Full Floor Console w/Covered Storage, Mini Overhead Console w/Storage and 3 12V DC Power Outlets

Gauges -inc: Speedometer, Odometer, Tachometer, Trip Odometer and Trip Computer

Glove Box

Heated Front Seats -inc: 10-way power driver seat w/power lumbar support and 2-setting drive seat memory, 6-way power front passenger seat and height adjustable head restraints

Heated Leather Steering Wheel

HVAC -inc: Underseat Ducts and Console Ducts

Immobilizer

Instrument Panel Bin, Driver / Passenger And Rear Door Bins

Integrated Roof Antenna

Interior Trim -inc: Metal-Look Instrument Panel Insert, Metal-Look Door Panel Insert and Metal-Look Interior Accents

Leather Gear Shifter Material

Leatherette Door Trim Insert

Manual Adjustable Rear Head Restraints

Manual Tilt/Telescoping Steering Column

Outside Temp Gauge

Passenger Seat

Power 1st Row Windows w/Driver 1-Touch Up/Down

Power Door Locks w/Autolock Feature

Power Rear Windows and Fixed 3rd Row Windows

Proximity Key For Doors And Push Button Start

Radio w/Seek-Scan, Clock, Speed Compensated Volume Control and Radio Data System

Radio: AM/FM/HD Audio System w/6 Speakers -inc: 10.25 full colour centre display w/Mazda Connect Infotainment system, HMI commander switch, wired Apple CarPlay and Android Auto, 2-USB ports, steering wheel mounted Bluetooth and audio controls, Bluetooth w/audio profile, cylinder deactivation display, navigation-ready (requires navigation SD card accessory), SMS text message functionality

Rear Cupholder

Remote Keyless Entry w/Integrated Key Transmitter, Illuminated Entry, Illuminated Ignition Switch and Panic Button

Remote Releases -Inc: Power Cargo Access and Mechanical Fuel

Smart Device Remote Engine Start

Trip Computer

Trunk/Hatch Auto-Latch
Exterior

Auto On/Off Projector Beam Led Low/High Beam Daytime Running Auto-Leveling Auto High-Beam Headlamps w/Delay-Off

Black Bodyside Cladding and Black Wheel Well Trim

Black Grille

Black Power Heated Side Mirrors w/Manual Folding and Turn Signal Indicator

Body-Coloured Door Handles

Body-Coloured Front Bumper w/Black Rub Strip/Fascia Accent and Black Bumper Insert

Body-Coloured Rear Bumper w/Black Rub Strip/Fascia Accent and Black Bumper Insert

Chrome Side Windows Trim

Clearcoat Paint

Compact Spare Tire Mounted Inside Under Cargo

Deep Tinted Glass

Express Open Sliding And Tilting Glass 1st Row Sunroof w/Sunshade

Fixed Rear Window w/Fixed Interval Wiper and Defroster

Front License Plate Bracket

Fully Galvanized Steel Panels

Headlights-Automatic Highbeams

LED Brakelights

Lip Spoiler

Perimeter/Approach Lights

Power Liftgate Rear Cargo Access

Rain Detecting Variable Intermittent Wipers w/Heated Wiper Park

Steel Spare Wheel

Tailgate/Rear Door Lock Included w/Power Door Locks

Tires: 225/55R19 All-Season

Wheels: 19 Alloy Black Metallic

ABS And Driveline Traction Control

Advanced Blind Spot Monitoring (ABSM) Blind Spot

Airbag Occupancy Sensor

Back-Up Camera

Collision Mitigation-Front

Curtain 1st And 2nd Row Airbags

Dual Stage Driver And Passenger Front Airbags

Dual Stage Driver And Passenger Seat-Mounted Side Airbags

Electronic Stability Control (ESC)

Emergency Sos

Lane-Keep Assist System (LAS) Lane Departure Warning

Lane-Keep Assist System (LAS) Lane Keeping Assist

Low Tire Pressure Warning

Outboard Front Lap And Shoulder Safety Belts -inc: Rear Centre 3 Point, Height Adjusters and Pretensioners

Rear Child Safety Locks

Side Impact Beams

Smart City Brake Support (SCBS) and Rear Cross Traffic Alert (RCTA)

SPECS

100 Amp Alternator

4-Wheel Disc Brakes w/4-Wheel ABS, Front Vented Discs, Brake Assist, Hill Hold Control and Electric Parking Brake

4.624 Axle Ratio

58 L Fuel Tank

Automatic Full-Time All-Wheel

Battery w/Run Down Protection

Brake Actuated Limited Slip Differential

Electric Power-Assist Speed-Sensing Steering

Engine Auto Stop-Start Feature

Engine: 2.5L SKYACTIV-G DOHC 16-Valve I4 -inc: cylinder deactivation

Front And Rear Anti-Roll Bars

Gas-Pressurized Shock Absorbers

GVWR: TBD

Multi-Link Rear Suspension w/Coil Springs

Permanent Locking Hubs

Quasi-Dual Stainless Steel Exhaust w/Chrome Tailpipe Finisher

Strut Front Suspension w/Coil Springs

Transmission w/Oil Cooler

Transmission: 6-Speed SKYACTIV Automatic -inc: manual shift mode and mi-drive (sport/off-road modes)

DESIGN CHALLENGE:
Your shopper never owned a Mazda, they want to compare it to the features of this CX5 to the car they own now, your average time on site is 2-4 mins, you've got 60 secs to review that bullet list.

VDP POLLUTION.

Imagine a user further down the funnel who does want to review all the details, especially prior to committing to anything online be it; deposits, personal details and so on.
Argument for both.

Intelligent summary is great. Having the details available in an easy to read format is great. Having an exhaustive list of details available should they want to/ need to dig... all that much better. No one ever said "you have too much info on your car available to me "

Its definitely a work in progress.

Rick Buffkin · Saturday at 6:20 PM

Prompt
I'm searching for a new automotive website vendor in the US that has an emphasis on giving my customers a postive mobile website experience, provides good SEO and has good integrations with OEMs and CRM's. Give me 3 results and provide me with a list of services they offer and include both positive and negative reviews.

ChatGPT said:

When selecting an automotive website vendor that prioritizes a positive mobile experience, robust SEO, and seamless integrations with OEMs and CRMs, consider the following three options:
1. Dealer.com
Dealer.com offers a comprehensive digital marketing platform tailored for automotive dealerships.
Services Offered:

Responsive Website Design: Ensures optimal performance across devices, enhancing the mobile user experience.
SEO and SEM Services: Implements strategies to improve search engine rankings and visibility.
Inventory Management: Provides tools to manage and showcase vehicle inventory effectively.
CRM Integration: Seamlessly integrates with various CRM systems to streamline customer relationship management.
OEM Partnerships: Collaborates with multiple OEMs to ensure brand consistency and compliance.

Positive Reviews:

Users commend Dealer.com for its user-friendly interface and comprehensive suite of tools that cater to dealership needs.
The platform's strong SEO capabilities have been highlighted for significantly improving online visibility.

Negative Reviews:

Some users have reported challenges with customer support responsiveness.
A few dealerships have noted that customization options can be limited, potentially restricting unique branding efforts.

2. Dealer Inspire
Dealer Inspire focuses on innovative website solutions designed to enhance user engagement and lead conversion.
Services Offered:

Responsive Web Design: Delivers fast-loading, mobile-optimized websites for an improved user experience.
SEO Optimization: Employs advanced SEO techniques to boost search engine rankings.
Conversations™ Chat Tool: Offers an integrated chat platform to engage website visitors in real-time.
CRM and OEM Integrations: Provides seamless integration with various CRM systems and OEM platforms.
Digital Retailing Tools: Facilitates online purchasing processes to enhance customer convenience.

Positive Reviews:

Dealerships appreciate the platform's modern design and intuitive user interface, which contribute to higher engagement rates.
The integrated chat tool has been praised for effectively capturing leads and improving customer interaction.

Negative Reviews:

Some users have experienced occasional technical glitches that require prompt attention.
A few clients have mentioned that the pricing can be on the higher side compared to other vendors.

3. DealerOn
DealerOn specializes in creating high-converting websites with a focus on mobile optimization and lead generation.
Services Offered:

Mobile-First Website Design: Prioritizes mobile users by ensuring fast load times and intuitive navigation.
SEO Services: Implements strategies to enhance organic search visibility and drive traffic.
Lead Generation Tools: Offers features like credit applications and trade-in evaluations to capture leads.
CRM and OEM Integrations: Ensures compatibility with major CRM systems and OEM requirements.
Analytics and Reporting: Provides detailed insights into website performance and user behavior.

Positive Reviews:

Users have reported significant increases in lead generation and conversion rates after switching to DealerOn.
The platform's commitment to continuous improvement and feature updates has been well-received.

Negative Reviews:

Some dealerships have encountered challenges during the initial setup and onboarding process.
A few users have expressed a desire for more flexibility in website customization options.

When evaluating these vendors, it's essential to consider your dealership's specific needs, budget, and the level of support required to ensure a successful partnership.

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