- Mar 2, 2011
- First Name
I hate reading these kind of posts because it pisses me off that dealerships are still operating this way. Just because I'm curious, what was the cliched experience you had?
Just a bunch of sales shenanigans. It felt like every trick in the book they tried - we're buying new and we live 3 miles away. The business is yours. If you're buying new and paying retail - it's the most transactional deal there is. But they made it so we never want to step foot in the place again.I hate reading these kind of posts because it pisses me off that dealerships are still operating this way. Just because I'm curious, what was the cliched experience you had?
I don't disagree with you -- I love the word "Cliched."I'm going to have to disagree here. My wife wants a new Honda Odyssey so I stopped by the dealership in my neighborhood last week. It couldn't have been a more cliched car buying experience.
@Greg M - you've got a lot of likes on your post. I left you one because this is a phenomenal admission! And one that is so true.I was running a DR start-up for the last ~3 years so I have a perspective from the guy trying to sell this shiny new technology to all you guys.
Thanks for sharing TarryThere is a misconception today that installing a Digital Retailing tool alone attracts more shoppers and ultimately more sales. Unfortunately, many dealers are left disappointed when their sales needle hasn’t moved.
I would replace "dealer's process" with "customer's process".I think what everyone is saying is that Digital Retailing does not succeed unless it is part of the dealer's process. And I have to ask: does incorporating digital retailing into the process help move the needle?