- Aug 15, 2018
- 8
- 2
- First Name
- Steve
Hello All,
Just waiting on three separate dealers who've contracted this "guaranteed" product from a conquest provider to give their approval to post what we've found. Once we have permission from the dealers involved (like we did with the SpinCar post) we will provide all the details. In the interim while everyone is patiently waiting I will post the backstory coupled with what exactly took place later this eve.
Makes sense to me.
Rymes with Smilent Smammand?
Forget about us not trusting us...
Dealers are playing a guessing game to identify a "shady" vendor who accesses dealer DMS and CRM data to measure marketing ROI, with guesses ranging from Digital Airstrike and CarGurus to Client Command, iHeartRadio, and various attribution platforms. The thread reveals ongoing industry concerns about vendors accessing proprietary sales data without clear transparency, though one participant questions whether data access itself is inherently problematic since some vendors have historically operated this way. The actual villain remains unrevealed pending Jeffrey Tognetti's Monday reveal, leaving the community in suspense.