POLL How are you generating more referral business?

[IncentivefoxTep]

Referrals are 4x more likely to purchase (Nielsen) and have a 16% higher lifetime value (Wharton). Yet only 15% of salespeople ask for referrals (Texas Tech).

What tools/strategies are using to drive more referral and retention business into your store and what are the results you're seeing, how are you tracking these results and optimizing on them?

 

[walt7s]

I merely just focus on follow-up and call/email all my sold customers on a monthly basis.

 

[Joud Mansour]

The issue with referrals as you have stated is that most sales people do not ask for the referral. The issue is that most sales people don't understand that they are the owners of their own portfolio. They need to treat it as if it was their own business and only then can they be consistent at asking for the referral. I am baffled at times how sales people are scared to ask for the sale let alone ask for a referral It needs to be enforced on the management level consistently.