Thanks for the comparison Mr. Everson! This is an interesting tool for creating template layouts. As far as I understand, this designer limits the customization of many aspects, such as: the angle of the car, the ability to use your photos and at the same time cut them out from the background, highlights of light, shadows, halftones, etc. But it also offers cool things for centralized management of targeted advertising and ads on social networks. It would be interesting to hear opinions about it from targeting specialists... In no way am I trying to belittle the merits of AET Automotive. But. If we talk about creating creatives, then in general the only convenience, as I understand it, is speed - in 5 minutes you can make a layout of any size for different Internet platforms.
Our product is fundamentally distinguished by the following:
- Layouts and videos are created manually by professional designers, which makes them more variable and less formulaic in appearance. In my opinion, not every marketer, even with a convenient design tool and a sense of style, can replace a designer. This is possible, but not always. It also takes up some time for the marketer, who has other important tasks. Speaking of templates, at later stages we will have access to brand book databases, smart selection of a contractor for the selected task, and a calendar planner for events. This will help automate most production processes.
- In our case, there are no limitations of libraries, you can use images of characters (happy families, drivers, dog cats) and customize your creative idea more flexibly and creatively.
- Thanks to the same manual execution, it is possible to create or find content of any format, including more complex ones (html5, 3D and even js), and type (printing, outdoor advertising, audio, etc.).
- It is possible to find like-minded people when creating creative campaigns and forming certain alliances based on the principle of similarity of thinking. This provides the opportunity for collective thinking, focus groups when creating content, and a library of ideas organically created by DIFFERENT designers and marketers when searching for ready-made solutions. And we all understand that this is important for those involved in marketing, especially when searching for ideas and conducting A-B tests.
That is, we achieve approximately the same goal through effective cooperation between people rather than by standardizing creatives. I would be interested to know your opinion as an industry representative: would you try our product after launch or at the closed testing stage?
Thank you again for the opportunity to discuss this topic!
