New app for marketers

[Ryan Everson]

Thanks for the comparison Mr. Everson! This is an interesting tool for creating template layouts. As far as I understand, this designer limits the customization of many aspects, such as: the angle of the car, the ability to use your photos and at the same time cut them out from the background, highlights of light, shadows, halftones, etc. But it also offers cool things for centralized management of targeted advertising and ads on social networks. It would be interesting to hear opinions about it from targeting specialists... In no way am I trying to belittle the merits of AET Automotive. But. If we talk about creating creatives, then in general the only convenience, as I understand it, is speed - in 5 minutes you can make a layout of any size for different Internet platforms.

Our product is fundamentally distinguished by the following:

- Layouts and videos are created manually by professional designers, which makes them more variable and less formulaic in appearance. In my opinion, not every marketer, even with a convenient design tool and a sense of style, can replace a designer. This is possible, but not always. It also takes up some time for the marketer, who has other important tasks. Speaking of templates, at later stages we will have access to brand book databases, smart selection of a contractor for the selected task, and a calendar planner for events. This will help automate most production processes.

- In our case, there are no limitations of libraries, you can use images of characters (happy families, drivers, dog cats) and customize your creative idea more flexibly and creatively.

- Thanks to the same manual execution, it is possible to create or find content of any format, including more complex ones (html5, 3D and even js), and type (printing, outdoor advertising, audio, etc.).

- It is possible to find like-minded people when creating creative campaigns and forming certain alliances based on the principle of similarity of thinking. This provides the opportunity for collective thinking, focus groups when creating content, and a library of ideas organically created by DIFFERENT designers and marketers when searching for ready-made solutions. And we all understand that this is important for those involved in marketing, especially when searching for ideas and conducting A-B tests.

That is, we achieve approximately the same goal through effective cooperation between people rather than by standardizing creatives. I would be interested to know your opinion as an industry representative: would you try our product after launch or at the closed testing stage?

Thank you again for the opportunity to discuss this topic!

Based on your description, I would advise you to offer a fully-managed solution. You will face an uphill battle getting dealers to utilize a software tool like you're describing.

 

[Nick Green]

Based on your description, I would advise you to offer a fully-managed solution. You will face an uphill battle getting dealers to utilize a software tool like you're describing.

Yes, it will be a full-fledged Saas product, with moderation and support - a fully managed solution, as you wrote. We understand that we will have to make significant efforts to introduce users to a fundamentally new product.

I would be very grateful if you could share what, in your opinion, might cause doubts in the decision to use this product?

 

[Ryan Everson]

Yes, it will be a full-fledged Saas product, with moderation and support - a fully managed solution, as you wrote. We understand that we will have to make significant efforts to introduce users to a fundamentally new product.

I would be very grateful if you could share what, in your opinion, might cause doubts in the decision to use this product?

I'm suggesting the opposite. By fully managed, I mean you handle the media creation on the dealership's behalf. Sell the service, not the tool.

 

[joe.pistell]

**Price includes a $1000 trade assistance discount and $1,000 Financing discount.**

Ugh.
Dear Devs that hang out here on DR. Plz invent some tool to help shoppers steer away from dealers with evil small print games.

Hell, a good old fashioned social media public shaming with this info could go viral.

 

[Carsten]

Uncle Joe, I thought you were in on the dev game?

You could use Ai to scrape dealer websites to figure this out. It's something a vibe session could put together in a few hours.

 

[Alban5342]

The essence of the application is as follows.

1) Exchange. Users across the country share promotional materials they create themselves (designed with the help of an in-house designer or contractor) and in return can download promotional materials from other users. This takes into account territoriality - a user from one state cannot see and download content published by a user from the same state. This is done in order to avoid confusion between market players in the eyes of the end consumer. A system of fair evaluation of published materials is also provided, since they will definitely be of different quality and, accordingly, of different value.

2) Creation. Users can gather in creative groups and create expensive advertising materials (for example, large sets of dozens of jepg/html5/gif web banners and videos of different sizes based on a common creative) for advertising campaigns. In this case, development costs will be distributed equally among all participants, which will allow each user to receive multiple savings. The point is that all participants are companies promoting the same type or even brand product. Therefore, they pursue the same goals.

These are just a few services that will appear in the first stage of the life of our product. Their mechanics have already been thought out to the smallest detail for ease of use. But won’t the idea of collective creation and exchange in b2b be confusing? In my opinion, advertising royal dream x8 speeder today is more about efficiency than uniqueness and creativity. But still.

This smaller, well-defined market allows you to refine your tools, build a strong community, and prove the concept before expanding into larger or more sensitive industries.