• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

kavalkala

Full Sticker
Jul 27, 2023
13
1
Awards
1
First Name
Nick
Hi all! I have an idea for a new app for marketers. In a nutshell, it will help them share their work, advertising layouts and ideas. In addition to exchange, it will offer tools for joint development of high-value advertising and marketing projects.

There are doubts about the very idea of reusing advertising materials during exchange from the point of view of non-uniqueness in b2b. Although in b2c everyone has long been using the same second-hand and secondary markets for cars, equipment, and real estate. Also, approaches to sales techniques (scripts, 5 steps of sales, etc.) have been used for a long time.

I would like to enlist some opinions from a respected audience. Please write whether the idea itself is normal in your opinion? All the mechanics for implementation have already been thought out, but I don’t want to try at random... Thank you!
 
Hi all! I have an idea for a new app for marketers. In a nutshell, it will help them share their work, advertising layouts and ideas. In addition to exchange, it will offer tools for joint development of high-value advertising and marketing projects.

There are doubts about the very idea of reusing advertising materials during exchange from the point of view of non-uniqueness in b2b. Although in b2c everyone has long been using the same second-hand and secondary markets for cars, equipment, and real estate. Also, approaches to sales techniques (scripts, 5 steps of sales, etc.) have been used for a long time.

I would like to enlist some opinions from a respected audience. Please write whether the idea itself is normal in your opinion? All the mechanics for implementation have already been thought out, but I don’t want to try at random... Thank you!
I'm not quite sure what your idea is?
 
  • Like
Reactions: kavalkala
I'm not quite sure what your idea is?
The essence of the application is as follows.

1) Exchange. Users across the country share promotional materials they create themselves (designed with the help of an in-house designer or contractor) and in return can download promotional materials from other users. This takes into account territoriality - a user from one state cannot see and download content published by a user from the same state. This is done in order to avoid confusion between market players in the eyes of the end consumer. A system of fair evaluation of published materials is also provided, since they will definitely be of different quality and, accordingly, of different value.

2) Creation. Users can gather in creative groups and create expensive advertising materials (for example, large sets of dozens of jepg/html5/gif web banners and videos of different sizes based on a common creative) for advertising campaigns. In this case, development costs will be distributed equally among all participants, which will allow each user to receive multiple savings. The point is that all participants are companies promoting the same type or even brand product. Therefore, they pursue the same goals.

These are just a few services that will appear in the first stage of the life of our product. Their mechanics have already been thought out to the smallest detail for ease of use. But won’t the idea of collective creation and exchange in b2b be confusing? In my opinion, advertising today is more about efficiency than uniqueness and creativity. But still.
 
  • Like
Reactions: gavin.bannerinsite
I like the base idea.

I don't know if a lot of companies would just want to give away their IP or even would consider giving up some of their good stuff. So, a Design Room for marketers might be a better place to start. It's a smaller market and would help you grow from there.

The group purchase sounds great at first until you you end up with everyone not happy with the product that was designed. I can't even agree with my my friends so I don't know how I could do that with 10 others. Plus you'll need to take into account colors and logos.But if you sourced let's say 10 packages and allow the ability to adjust colors and change words, this could be the core to the Design Room offerings.
 
  • Like
Reactions: kavalkala
I like the base idea.

I don't know if a lot of companies would just want to give away their IP or even would consider giving up some of their good stuff. So, a Design Room for marketers might be a better place to start. It's a smaller market and would help you grow from there.

The group purchase sounds great at first until you you end up with everyone not happy with the product that was designed. I can't even agree with my my friends so I don't know how I could do that with 10 others. Plus you'll need to take into account colors and logos.But if you sourced let's say 10 packages and allow the ability to adjust colors and change words, this could be the core to the Design Room offerings.
To begin with, I am very grateful to you for your answer and your thoughts on this matter.

That's right. The possibility of customization will be present at the stage of adapting materials for each participant. It will be possible to customize colors, fonts, corporate identity elements and contact information for each participant individually (this is not difficult compared to developing materials from scratch).

I also agree with you about the unity of the participants in such cooperation in the choice of ideas and implementation when creating new packages of materials. To solve this problem, we considered the possibility of finalizing the author's idea (scenario) by discussing it with all participants in a special room. There will also be an opportunity for participants to choose the most popular idea from the catalog (an exchange is expected with ideas proposed by different participants).

Thank you again for your opinion! It is very important when building such a product(y)
 
kava,
You'll need geo-exclusivity for it to work. 20 groups may like this model.

"A dealer 20 group is a small network of 12–20 automotive dealers with similar business models and operations, but who don't operate in the same market areas. The members of a dealer 20 group are considered allies rather than competitors"
Thank you for this comment.

Initially, our project was conceived for small businesses, single dealers who do not have enough advertising budgets for full-fledged promotion, full-time designers or even marketers. However, the functionality of our product will allow you to organize into certain groups for ease of interaction with each other. There will also be functions for the elite (certain closed rooms), which will allow you to isolate collaborations from random users (spies:cool:). So I believe that our product has a chance to become a convenient tool for “groups of 20” or smaller groups.

The project as a whole is designed not only for car dealers, but we plan to start the launch from this area of activity. Accordingly, groups will grow in different planes.

Thank you for your thoughts, we will really need them.
 
AET Automotive offers something somewhat similar - a canva-like tool for automotive.

Empowers in-house dealership marketers to easily create compliant and appealing graphics at scale.

 
AET Automotive offers something somewhat similar - a canva-like tool for automotive.

Empowers in-house dealership marketers to easily create compliant and appealing graphics at scale.

Thanks for the comparison Mr. Everson! This is an interesting tool for creating template layouts. As far as I understand, this designer limits the customization of many aspects, such as: the angle of the car, the ability to use your photos and at the same time cut them out from the background, highlights of light, shadows, halftones, etc. But it also offers cool things for centralized management of targeted advertising and ads on social networks. It would be interesting to hear opinions about it from targeting specialists... In no way am I trying to belittle the merits of AET Automotive. But. If we talk about creating creatives, then in general the only convenience, as I understand it, is speed - in 5 minutes you can make a layout of any size for different Internet platforms.

Our product is fundamentally distinguished by the following:

- Layouts and videos are created manually by professional designers, which makes them more variable and less formulaic in appearance. In my opinion, not every marketer, even with a convenient design tool and a sense of style, can replace a designer. This is possible, but not always. It also takes up some time for the marketer, who has other important tasks. Speaking of templates, at later stages we will have access to brand book databases, smart selection of a contractor for the selected task, and a calendar planner for events. This will help automate most production processes.

- In our case, there are no limitations of libraries, you can use images of characters (happy families, drivers, dog cats) and customize your creative idea more flexibly and creatively.

- Thanks to the same manual execution, it is possible to create or find content of any format, including more complex ones (html5, 3D and even js), and type (printing, outdoor advertising, audio, etc.).

- It is possible to find like-minded people when creating creative campaigns and forming certain alliances based on the principle of similarity of thinking. This provides the opportunity for collective thinking, focus groups when creating content, and a library of ideas organically created by DIFFERENT designers and marketers when searching for ready-made solutions. And we all understand that this is important for those involved in marketing, especially when searching for ideas and conducting A-B tests.

That is, we achieve approximately the same goal through effective cooperation between people rather than by standardizing creatives. I would be interested to know your opinion as an industry representative: would you try our product after launch or at the closed testing stage?

Thank you again for the opportunity to discuss this topic!