Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Actually, the right automated specials can and do solve virtually everything solvable with dealer's specials pages. The website has two goals, attract & convert. When you require manual intervention to build specials you end up with mostly blank pages that do neither. The right automated specials convert at a high rate. I know, I used them at a large group and tracked their progress across 50+ stores for more than a year. The Cost Per SALE was below $15. True, they are not a "boost" to SEO, but neither are specials pages your team cannot keep up with. Moreover, the labor dollars involved with maintaining a specials page that is also a plus to search visibility has proven too high.
Jeff I like the creative for what you provided! When I reviewed the link http://www.drivemb.com/newspecials.aspx one thing did jump out at me. No phone number!!!! You know better than that!
I have noticed over the years dealers will depend on the vendor way too much with the creative / generic OEM generated specials, etc. If you want to be different you have to act different. Give the customer a reason to visit, create value & of course strong call to actions.
The online consumer is huge about the specials page regardless if you refuse to accept it or not & if they can actually find the specials page upon arriving to the home page. That is my
Automotive industry professionals debate why dealer specials pages—even at major chains like AutoNation—frequently fail to display current offers, frustrating both dealers and customers trying to view incentives. The thread identifies two root causes: technical failures in website widgets (like Dealer.com) that don't load properly, and dealers' inability to maintain manually-updated specials pages. The consensus conclusion is that automated, well-maintained specials pages are essential because dealer websites exist for two purposes only—to attract visitors and convert them into buyers—and outdated or missing offers undermine both goals.
You know better than that!
