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Uncle Joe's Make Over Diary

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by joe.pistell, Mar 11, 2011.

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  1. joe.pistell

    joe.pistell
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    Uncle Joe

    First Name:
    Joe
    Twitter Handle:
    JoePistell
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    Here's some fun science! What makes an image popular?
    The geeks at MIT built a tool to quantify this: http://popularity.csail.mit.edu/

    I tested some car pics:

    2010 Kia Optima OutDoors vs Indoors
    upload_2016-6-10_8-55-59.png
    upload_2016-6-10_8-57-7.png

    Indoors crushes it :-)

    Their research said Red is popular
    upload_2016-6-10_9-3-32.png
    Yup (outdoor pic above is 3.962)


    Their research says Red is more popular than Green:
    upload_2016-6-10_9-5-34.png
    upload_2016-6-10_9-10-26.png

    Yup.

    as a reference ;-)
    upload_2016-6-10_8-51-19.png
    JK is hotter than a Green Corvette! :-)
     
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  3. joe.pistell

    joe.pistell
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    Uncle Joe

    First Name:
    Joe
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    JoePistell
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    User Story:
    As a new car shopper, to help me narrow my consideration set, I would give extra weight to a car that's made in America.

    Sedan Example:
    80% Honda Accord
    6% VW Jetta

    SUV Example:
    80% Chevy Traverse
    3% Buick Encore


    How?
    Data from the American Automobile Labeling Act (AALA)
     
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  4. joe.pistell

    joe.pistell
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    Uncle Joe

    First Name:
    Joe
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    Content Idea: Unboxing Videos for New Cars

    For reasons that science can't explain, unboxing videos are wildly popular.


    Why not cars?
    I'm not talking a new car unboxing video for a national stage, I'm talking about an unboxing video for your car shoppers, on your website. It's not a walk around video, the context is different. The viewer is 'imagining' how it would be to get a new car.

    Are there any creative souls out there that think they can try this? You DON'T want any "car-guy energy" in this video. It needs to be from someone with fresh eyes and a fresh voice. Have someone from your store be an off-camera product specialist that can be called in to assist as needed.

    Hey! It's summer time, hire some starving college interns for the project :-) hmm.... @Mitch Gallant@Mitch Gallant has probably already done this ;-)

    HTH
    -Uncle Joe

    ref: http://www.cnn.com/2014/02/13/tech/web/youtube-unboxing-videos/
     
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  5. joe.pistell

    joe.pistell
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    Uncle Joe

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    Great article from Cars.com on the "Made in the USA" theme
    https://www.cars.com/articles/the-2016-carscom-american-made-index-1420684865874/

    "...Automakers directly employ 322,000 American residents, another 521,000 are employed building parts, while car dealerships employ another 710,000 American residents to sell and service those cars."
    Total = 1.55 million American's employed (about half work at car dealerships.)

    upload_2016-6-29_9-0-10.png
     
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  6. joe.pistell

    joe.pistell
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    Uncle Joe

    First Name:
    Joe
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    An Uncle Joe moment to share...

    Self-Driving Cars & The Olympics
    -The 2012 Olympics, self-driving cars was a concept that few heard of.
    -The 2016 Olympic Games just ended. Self-driving cars have a lots of industry chatter, but only TSLA has one for sale.
    -By the next Olympics, self-driving cars will be available in many different levels of automation (i.e. the more you spend the more robotic it becomes)​

    And, by the next Olympics "Ford will produce cars with no steering wheel..."


    As sure as the sun rises... change is coming to our world.
     
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  7. joe.pistell

    joe.pistell
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    Uncle Joe

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    By the next Olympics...
    Uber Drivers (& long haul Truck Drivers) are doomed...



    Remember, you heard it on DR first! From our UBER & Lyft thread... I wrote:

    ...Wall Street's valued Uber at $70 billion. Ford and Honda combined are are worth about $60 billion.
    Number of employees
    • Uber: 1,200*
    • Ford: 187,000
    • Honda: 198,000
    Uber is only 6 yrs old. It's only in 330 cities.
    Uber has no inventory, owns no cars.
    Industries Uber poised to disrupt:
    • Taxi's
    • Car Rentals
    • Car Ownership
    • Parking (less demand)
    Uber's looking at
    • Local Delivery
    • Trucking
    • Car-pooling

    refs:
    http://money.cnn.com/2015/10/27/investing/uber-ford-gm-70-billion-valuation/
    http://techcrunch.com/2015/03/03/in...all-for-the-customer-interface/#.hxrew7y:0sCd
    https://www.crunchbase.com/organization/uber#/entity
     
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  8. Alex Snyder

    Alex Snyder
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    President Skroob

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    Whoa.... Uber is worth more than Honda and Ford :eek3:
     
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  9. joe.pistell

    joe.pistell
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    Uncle Joe

    First Name:
    Joe
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    I've go an itch to steal a Caddy ELR at 70% below MSRP with low miles. I saw a high quality photo and wanted to share it with you.

    [​IMG]
    The use of a wet floor caught my eye. I love how the car looks like it just rolled out of the detail shop. It reminded me of one of my photo booth concepts that had a 'liquid floor' for the mirroring effect.

    Here is the vendor that created this shot: http://zennonn.com/gallery


    HTH
    Joe
     
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  10. joe.pistell

    joe.pistell
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    Uncle Joe

    First Name:
    Joe
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    Wow... What a ride. My 5 years at DDC has forever changed me. I'm off to research my next adventure!
     
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  11. Chris Leslie

    Chris Leslie
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    Sr. Refresher

    First Name:
    Chris K
    Dealer or Company Name:
    Automotive Group
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    @chriskleslie
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    What paths are you leaning towards?
     
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