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Uncle Joe's Make Over Diary

joe.pistell

Uncle Joe
Apr 7, 2009
3,988
1,511
113
First Name
Joe
Here's some fun science! What makes an image popular?
The geeks at MIT built a tool to quantify this: http://popularity.csail.mit.edu/

I tested some car pics:

2010 Kia Optima OutDoors vs Indoors
upload_2016-6-10_8-55-59.png
upload_2016-6-10_8-57-7.png

Indoors crushes it :-)

Their research said Red is popular
upload_2016-6-10_9-3-32.png
Yup (outdoor pic above is 3.962)


Their research says Red is more popular than Green:
upload_2016-6-10_9-5-34.png
upload_2016-6-10_9-10-26.png

Yup.

as a reference ;-)
upload_2016-6-10_8-51-19.png
JK is hotter than a Green Corvette! :-)
 

joe.pistell

Uncle Joe
Apr 7, 2009
3,988
1,511
113
First Name
Joe
User Story:
As a new car shopper, to help me narrow my consideration set, I would give extra weight to a car that's made in America.

Sedan Example:
80% Honda Accord
6% VW Jetta

SUV Example:
80% Chevy Traverse
3% Buick Encore


How?
Data from the American Automobile Labeling Act (AALA)
 

joe.pistell

Uncle Joe
Apr 7, 2009
3,988
1,511
113
First Name
Joe
Content Idea: Unboxing Videos for New Cars

For reasons that science can't explain, unboxing videos are wildly popular.

Why not cars?
I'm not talking a new car unboxing video for a national stage, I'm talking about an unboxing video for your car shoppers, on your website. It's not a walk around video, the context is different. The viewer is 'imagining' how it would be to get a new car.

Are there any creative souls out there that think they can try this? You DON'T want any "car-guy energy" in this video. It needs to be from someone with fresh eyes and a fresh voice. Have someone from your store be an off-camera product specialist that can be called in to assist as needed.

Hey! It's summer time, hire some starving college interns for the project :-) hmm.... @Mitch Gallant has probably already done this ;-)

HTH
-Uncle Joe

ref: http://www.cnn.com/2014/02/13/tech/web/youtube-unboxing-videos/
 
Reactions: craigh

joe.pistell

Uncle Joe
Apr 7, 2009
3,988
1,511
113
First Name
Joe
User Story:
As a new car shopper, to help me narrow my consideration set, I would give extra weight to a car that's made in America.

Sedan Example:
80% Honda Accord
6% VW Jetta

SUV Example:
80% Chevy Traverse
3% Buick Encore


How?
Data from the American Automobile Labeling Act (AALA)
Great article from Cars.com on the "Made in the USA" theme
https://www.cars.com/articles/the-2016-carscom-american-made-index-1420684865874/

"...Automakers directly employ 322,000 American residents, another 521,000 are employed building parts, while car dealerships employ another 710,000 American residents to sell and service those cars."
Total = 1.55 million American's employed (about half work at car dealerships.)

upload_2016-6-29_9-0-10.png
 
Reactions: Karen Ann

joe.pistell

Uncle Joe
Apr 7, 2009
3,988
1,511
113
First Name
Joe
An Uncle Joe moment to share...

Self-Driving Cars & The Olympics
-The 2012 Olympics, self-driving cars was a concept that few heard of.
-The 2016 Olympic Games just ended. Self-driving cars have a lots of industry chatter, but only TSLA has one for sale.
-By the next Olympics, self-driving cars will be available in many different levels of automation (i.e. the more you spend the more robotic it becomes)​

And, by the next Olympics "Ford will produce cars with no steering wheel..."

As sure as the sun rises... change is coming to our world.
 

joe.pistell

Uncle Joe
Apr 7, 2009
3,988
1,511
113
First Name
Joe
By the next Olympics...
Uber Drivers (& long haul Truck Drivers) are doomed...



Remember, you heard it on DR first! From our UBER & Lyft thread... I wrote:

...Wall Street's valued Uber at $70 billion. Ford and Honda combined are are worth about $60 billion.
Number of employees
  • Uber: 1,200*
  • Ford: 187,000
  • Honda: 198,000
Uber is only 6 yrs old. It's only in 330 cities.
Uber has no inventory, owns no cars.
Industries Uber poised to disrupt:
  • Taxi's
  • Car Rentals
  • Car Ownership
  • Parking (less demand)
Uber's looking at
  • Local Delivery
  • Trucking
  • Car-pooling

refs:
http://money.cnn.com/2015/10/27/investing/uber-ford-gm-70-billion-valuation/
http://techcrunch.com/2015/03/03/in...all-for-the-customer-interface/#.hxrew7y:0sCd
https://www.crunchbase.com/organization/uber#/entity
 

joe.pistell

Uncle Joe
Apr 7, 2009
3,988
1,511
113
First Name
Joe
I've go an itch to steal a Caddy ELR at 70% below MSRP with low miles. I saw a high quality photo and wanted to share it with you.


The use of a wet floor caught my eye. I love how the car looks like it just rolled out of the detail shop. It reminded me of one of my photo booth concepts that had a 'liquid floor' for the mirroring effect.

Here is the vendor that created this shot: http://zennonn.com/gallery


HTH
Joe
 

joe.pistell

Uncle Joe
Apr 7, 2009
3,988
1,511
113
First Name
Joe
Wow... What a ride. My 5 years at DDC has forever changed me. I'm off to research my next adventure!
 

Chris Leslie

Sr. Refresher
Oct 28, 2012
401
267
43
First Name
Chris K
What paths are you leaning towards?