• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Volunteer your Dealership Website!!

✨ AI Highlights

Jeff Kershner and Joe Pistell are recruiting volunteer dealership websites for a live audit series called "RefreshFriday," where panelists will evaluate sites on navigation, homepage effectiveness, customer experience messaging, and lead generation strategy. Key insight from Joe Pistell: websites must be optimized differently for two distinct audiences—existing customers (who are forgiving of poor design) and new shoppers unfamiliar with the store (who require compelling design, content, and merchandising to convert). Several dealers volunteer their sites, with priorities ranging from site speed and simplicity to shifting focus from lead generation to customer service.

Replies Views 55 22,479 Started Last Reply