John V's https://www.eastcoastcars.net/ mission is all about lead gen because +30% of all sales are from leads. And, like @Jeff Kershner said, they must have a highly dialed in process. In a nationwide study of 600,000 sales by DI, ~7.5% of all sales come from all leads.
I sensed from John's words that he had the attitude and voice of someone working a large store. We heard John talk about how he aggressively pushes into the shoppers face whatever he thinks is important. We see 3 chat windows, and Odyssey banners and eprice lead gen with little concern of the silent shopper that can't be seen.
John's work at EastCoastHonda is hitting on all cylinders. His store has big advantages
They are the ONLY Honda store in Myrtle Beach and they're big! Big Honda stores are 2-3 hours away.
BIG selection of <10k$ cars
His master plan to his success is:
Great Site Nav and special pages
Amazing "Why Buy From Me" messaging everywhere.
Very Good photos and fast too.
All new cars have photos
John's Aggressive lead gen tactics are over taken by a execution of his aster plan on a very high level.
p.s. Johns Amazing "Why Buy From Me" strategy stand out heads and shoulders above most all over dealers I've seen. Start at home page and slowly look at all the work he's done. 2 Thumbs up John!
I've been really focusing on the idea of getting rid of the stuff we want the customer to know on our main page and focusing on making it as easy as possible for customers to get what they want. I would be interested seeing what folks on here think of what we did with it on our GM site. Please ignore the map. I'm working on fixing that. Here is the link.