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YIKES! Autotrader Referral Traffic falls off a cliff in July 2018

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#41
mikesayre said:
I'm not sure what their strategy was if any, but we didn't see any noticeable increases with other leads, engagement or contact methods. Our website referrals tanked since May for the group, see the snapshot below from ATC backend reporting (green line on right) on a dealership with no changes to ATC in the given time-frame. Our dual analytics attribution shows a 67% drop in ATC referrals too from June to July.
Click to expand...

I appreciate the inside look at the analytics. Curious as to what your daily inventory level is? How many vehicles do you have listed on Autotrader?
 

✨ AI Highlights

Dealers reported a dramatic 75% drop in referral traffic from Autotrader starting around June 22, 2018, which some attributed to Autotrader moving the dealer website link from the top to the bottom of their vehicle detail pages. One user suggested the decline might actually stem from a mobile tracking issue on Autotrader's end rather than a layout change, and Autotrader's analytics team acknowledged they were "diligently working on the issue" without providing further details.

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