AutoMagic Labs is building a VDP auditing svc.


So far,
• 37% of all units listed are missing 1 or more key features.
• 99.999% of Dealers don't have the manpower to conduct a full VDP audit for 100's of used cars.



Our goal: Create an automated VDP audit that executes at a fraction of the cost of doing it manually.




DR Exclusive: HIT LIKE below to get into our beta.

I've been preaching this here for years...
Someone is going to figure out that putting a human face into the VDP carousel to tell a story about quality is going to sell cars.

Our pics are sooo sterile, yet great stores are is soo people dependant.


Youtube knows faces gen highest CTR

20 yrs ago, this gal and I sold a lot of cars together (then I married her

I would weave those customer photos and real testimonials throughout the Search Results if it's possible - maybe one per row? 2 listings, then a customer photo, 2nd row --> 1 testimonial, then 2 listings next to it.

joe.pistell said:

>>>The REAL ClockTower is on the right<<<

Click to expand...

Boom

Eric Miltsch said:

My current favorites based on YTD performance/trends & long-term potential (5yrs+)

• LI
• NIO
• RIVN
• LCID
• TSLA

Click to expand...

@Eric Miltsch
I joined you with LCID RIVN is zzzz.

Clocktower is all about people.

The existing SRP is sterile and lifeless.
>>>The REAL ClockTower is on the right<<<


F*ck the industrial data you're trying to overlay onto ClockTower, it creates a fog that prevents you from connecting shoppers to the ClockTower experience.


YOUR MISSION:
COMMUNICATING WHAT THE CLOCKTOWER CX IS TO THOSE THAT DO NOT KNOW CLOCKTOWER.

DjSec said:

with under 40 cars in stock, I'm wondering how many different ways we should slice the pricing before it becomes cluttered.

Click to expand...

Now we're talking.

Want to improve the HP? Study CLOCKTOWER's shoppers.

The SRP is the money maker. You will discover the front page is the 'flyover' page. It has to pass the 5 second smell test ('is this a car dealer? Do they look trustworthy?') The HP's job is to get the shopper into the SRP.... FAST. Your KPI is the CTR of HP to the SRP.

Again, The SRP is the money maker. Study SRP filter use, sort use (I cant believe the orignal site has no sort feature), SRP scroll depth, etc.

STUDY behavior of low engaged 1st time users (the majority of your traffic) vs more engaged 1st time visitors (that do not return).

STUDY behavior of repeat visitors. Create cohorts. What does a failed 1st visit look like? How does it differ from a more engaged 1st vistor? How does the 2nd visitor engage uniquely? Map the 2nd time visitor to their 1st visit. Compare and contrast.

ClockTower has 30 VINs in stock, about 50% are under $400 a month.
ClockTower has 12 units under Ten Grand.

Think about it.
Financially challenged ppl are getting their ass whopped, they need a store they can trust.

geez you guys.

Geez. u guys make retail so damn complex.​

​

Clocktower is ON THE MAIN DRAG in town.
​

ClockTower has a beautiful store front on the busiest road for miles and miles... SHOW IT OFF.
Get your pro-quality shot of the store on the HP,
----> Business goal "Oh, I know where that store is"



I Love the committment to the happy handshakes --->>> SHOW IT OFF





Show off those reviews

Hey man here are a couple quick hits I noticed. But first I gotta applaud you for putting yourself out there and willing to accept criticism/correction I think that's awesome (and not sure I'm brave enough to do it haha!)

On Desktop:
- The main image, the Prius, the reflection isn't necessary. It's incorrect how it's been used and gives it an outdated feel. I'd remove the reflection or correct it to be realistically accurate (where the reflection is coming from under the vehicle) And as a bonus removing the reflection makes the height smaller on mobile.

- At the bottom above the footer throw the map with the google business profile embedded on there. I've heard google likes that.
- Remove the WorthWatch section, you have the CTA for trade value right above that.
- No hero image on the Inventory page. If the visitor is on the inventory page, they want to see cars for sale and that's it, no need to make them work harder to get to them..
- If I'm picky, put some links to the other pages in your paragraph text.

On Mobile
- The black info header with hours/phone is just too much valuable space on a phone screen. Along with the menu bar it's easily 1/3rd the screen. Extend the info out so each part is 1 line or drop it to 3 icons for: "Call Directions Hours".
- On my iPhone the hero section buttons are covered so there is nothing to click on.
- make the body styles 2 per row instead of 1 per row.

Hope that helps! I don't know what all you are already working on still or if the site is finished so don't know what else to mention but I'd say the best thing you can do is load it on your phone and navigate the site and see where it needs some Responsiveness updates (vehicle detail pages, Staff page, etc). Shrink things down so the visitor can get to the main thing they are trying to get to with the least amount of friction (ie; scrolling unnecessarily)

Good luck!

Yeah, even though it was a Bot that started this thread (nice SEO work, buddy haha)... I'll chime in because this stuff really excites me.

IMO gone are the days of charging a monthly SEO service fee and creating on page articles and content for longtail keywords. Like what Greg was saying, kiss that traffic goodbye, it didn't provide much anyways.

What I'm shifting too is more along the lines of:
Step 1 remains the same -- Creating a professional, SEO optimized site with all of the key ranking factors taken care of.
Step 2 is not pump the site full of content like -- "How to change a windshield wiper on a Honda Accord in Charlotte"

For me, step 2 is now everything outside of the website; creating a pristine Google Business Profile, making sure citations are all there, Optimize for Bing since OpenAI uses Bing, start looking more into Instgram posts now that Google indexes them, engaging on Reddit, youtube content, finding local sponsorship opportunities (with logo/links!!), better trained chatbots, sourcing other local directories, newsletters, creating onpage free widgets/tools with AI....

So still putting in the hours and optimizing the business, just not doing the same ole 'content is king' style of optimizing directly on the site and saying I'll create 2 new blog posts a week.

Instead it's "I'll spend all my time doing all the other things" like Neil Patel calls it 'search everywhere optimization'