joe.pistell replied to the thread When will AI become a Personal Car Shopping Assistant?.
I asked AI to improve the email to get the GSM's buy in ;-)
Subject: Request for Quote: 2024 Equinox RS
Dear [Dealer Name],
I'm ready...
jscole86 replied to the thread When will AI become a Personal Car Shopping Assistant?.
It looks like one of those custom broker templated emails that we all get!
joe.pistell replied to the thread When will AI become a Personal Car Shopping Assistant?.
You now have a look into the future.
I wrote this LI essay 16 months ago:
Digital Personal Assistants (DPA), powered by AI are going to...
joe.pistell replied to the thread When will AI become a Personal Car Shopping Assistant?.
THE PLOT THICKENS...
SHOPPER:
I am ready to buy one. I like all three. You are a savvy dealer negotiator, you are to create an email...
joe.pistell replied to the thread When will AI become a Personal Car Shopping Assistant?.
SHOPPER:
This is great info. Create a 'one pager' summary of these 3, tell me the dealer name, phone number and an email address to...
joe.pistell replied to the thread When will AI become a Personal Car Shopping Assistant?.
SHOPPER: Very good, now lets compare the features. Look at the key features for each vehicle. Create a total count for each vehicle...
joe.pistell posted the thread When will AI become a Personal Car Shopping Assistant? in Other Cool Technologies & Services.
PREPARE FOR YOUR MIND TO BE BLOWN UP
AI Personal Car Shopping Assistant is here. Research, locate, compare, and... NEGOTIATE... all seen...
joe.pistell replied to the thread Uncle Joe's Makeover Diary 2.0.
This is an interesting study of FRICTION:
Take a min and reflect on this info. From your shoppers POV, the distance to your store is a...
jscole86 replied to the thread How Effective is Direct Mail in 2025?.
Something I have and never considered at all - Great Call!
flosho replied to the thread Advertising budget questions.
We do get a handful of shotgun credit applications each month from customers that haven't talked to anyone at the store.
But, this was...
Dan Sayer replied to the thread Advertising budget questions.
We don't have our RouteOne credit applications tracking as a Key Event because 99% of the submissions are directed there by the store as...
flosho replied to the thread Advertising budget questions.
Thank you for all the insights Dan.
I have a tangential question related to GA4. We do have key events set up. Unfortunately, we are...
Dan Sayer replied to the thread Advertising budget questions.
Well, I evaluate 3rd party classifieds by three things:
Cost per VDP - what am I paying you to get a set of eyeballs on my car. We see...
flosho replied to the thread Advertising budget questions.
Our vehicles are on Edmunds, but we don't pay edmunds to list vehicles so it must be pulling the feed from one of the other sources (ATC...
Dan Sayer replied to the thread Advertising budget questions.
I could have swore I found one of your BMWs by a VIN search on Edmunds and couldn't locate it on Cars or ATC by filtering to your zip...
Dan Sayer replied to the thread Advertising budget questions.
IMO this right here is your priority issue. I think the industry average for daily holding cost (dept expense - selling expense / units...
flosho replied to the thread Advertising budget questions.
I appreciate the feedback Dan! We've never tracked our marketing spend per unit so that is a good nugget. It's also a bit humbling as...
Alex Snyder posted the thread FRIKINtech Get your head out of the sand on service conquesting! in FRIKINtech.
I am borrowing this from the FRIKINtech blog, but it is gold for anyone who hasn't realized the potential.
What is conquesting the...
Alex Snyder replied to the thread How Effective is Direct Mail in 2025?.
Mail still has a place in the marketing mix. The blasts are good for some dealers, but only if there is a relevant event and a good...
Dan Sayer replied to the thread Advertising budget questions.
All of my experience with used is within the franchise model and we have no luxury lines New and see very little used luxury so take...
flosho posted the thread Advertising budget questions in Websites, SEO, SEM, Display, Social, Marketing.
Looking for some insight on this topic. I work at an independent dealer that has roughly 32-37 cars on the lot ready for sale at any...
Tallcool1 replied to the thread My New Adventure - Al West Nissan.
4 Items in 30 minutes. I love this!
This is a good post @Carsten .
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