Shawn,
Very kool tool. How you going to monetize it?


Export dead end FYI:

While tools like Ahrefs and Google Trends are great, GeoSERP focuses specifically on local SEO, especially for businesses like dealerships. Here's how it’s different:

1. Hyperlocal Focus: GeoSERP shows how you rank in specific neighborhoods or areas, giving precise insights on your local visibility.
2. Competitor Analysis: It highlights how nearby competitors rank, helping you pinpoint areas to improve and outperform them.
3. Industry-Specific: Unlike general tools, GeoSERP is tailored for local businesses, making it more actionable for dealerships.

Think of it as a perfect complement to the broader data from Ahrefs and Google Trends—together, they give you the full picture. Let me know if you'd like to dive deeper!

BillKVMotorCo said:

If someone is bad at internet leads, why let them get any at all? Hell, why keep them around at this point? If you can't sell internet leads, you might not be selling any cars soon.

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I understand Bill. It's not for my store. I agree with you.

Richie K said:

Which CRM are you using? We use Tekion. Our UCM assigns leads manually.
We have two main salesmen. One is a go-getter, and the other does the bare minimum. Sometimes our go-getter doesn't follow up as he should, but he still outperforms the other guy. We don't use RR to assign the leads. Although, in a sense, our UCM assigns based on merit. The go-getter always gets more leads, even when he is off.
I just checked our CRM and I don't see any settings that might assign leads based on merit.
The closest we can get, is to automatically assign leads based on past relationships, or if the assignee fails to answer the leads within a certain amount of time the CRM will automatically re-assign the lead to the next person. This is with a RR setting.

I will keep this in mind to ask our Tekion tech because I can see some advantage to having it. In theory, it could incentivized the slackers to do better.
I'd love to see what you come up with.

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It is actually my own CRM Company.

The way that you are doing it (in my opinion) is ideal. The UCM manually assigns based upon whatever criteria he sees. Maybe the next guy up is out on a delivery or has a customer with another one waiting. Maybe he looks and seed 35 open reminders/tasks and says nope, not making that number into a 36. The problem is that most Independent Dealerships don't have someone sitting around at all times to handle the assignment of leads.

In my own dealership, the sales people keep up with their reminder and tasks (which of course they would because I own the CRM Company). We don't use Round Robin in my store either. The sales people simply communicate with one another and know who is next. They will pass sometimes because they know that they have a customer out on a test drive or whatever reason. Any lead form that comes from a Contact that is already in my CRM automatically flows to the employee that is already attached to the Contact Record.

I appreciate the comment. I like the way that you handle it. It may not be perfect but it is in the best interest of the dealership.

Carsten said:

I thought you were a bot. sorry.

The drop down for the location doesn't recognize the state / country. So, when you put in a famous city it sees the city name but then the state/country is [City, US] ... hard to figure out what state it is.

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Thanks much - no bot here... living human.

I will work on the drop down for location and see if can make easier to select - it pulls an API for location so does the search... see if can streamline it a bit.

Alex Snyder said:

• CBI front bumper w/ Warn 10.5 Evo winch + Factor55 Pro
• CBI rock sliders
• Metaltech rear bumper (Stage2)
• Bilstein 5100 lift - needs upper control arms bad
• Good ole' Method wheels

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AFTER MARKET! I know that space!

My 1st company was Installations Unlimited in NY. It was a one stop super store with every accessory for your car. We had an army of trained installers, ppl use to buy a car and drive right to our store It was a new concept back in the day. We were 100% bootstrap and grew to 3 stores in 7 yrs. Lifts, drops, wheels, tint, roofs, Audio, Remote starters, and on and on. Yup, we converted P/U's to convertibles. What a shit show that was (we stopped after the 20th conversion).


My specialty was building custom competition audio systems. . We were so big, that I had exclusive distribution for Alpine, Pioneer, Sony, Blaupunkt, Orion, RockFord Fosgate, Precision Power, and several exotic speaker lines. My ex-employer tried to copy us and he went BK trying.

I loved to build exotic showrooms. I cut a S10 p/u down the center and mounted high on the wall. The entrance of the sound room had the nose of a ford mustang exploding thru the wall. The floor was think glass and under the glass were dozens of power amps (all live and demo'able). When I sold to my partner, I was just breaking into home theater (back when lazer disc was state of the art).

Yea, I'm old.
Your mission is to get to my age talking more chances that I did.

Jon Singo said:

Great taste! After I move on from my 04 V8 4Runner project I'll likely start over with a GX build or Sequoia.

What are the details on the one you bought?

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Thanks Jon! Very much a fan of the V8s and Toyota reliability. I have a build thread rolling on iH8mud if you want to follow along. Trying to get it more trail-ready by spring.

As purchased:

2020 GX460 w/95K miles

• CBI front bumper w/ Warn 10.5 Evo winch + Factor55 Pro
• CBI rock sliders
• Metaltech rear bumper (Stage2)
• Bilstein 5100 lift - needs upper control arms bad
• Good ole' Method wheels
• 285/70 R17 Toyos and doesn't look like any cutting to make them fit

Carsten said:

It's sort of broken.

You should QA test it a bit more.

Click to expand...

Thanks for the feedback - will have a look, sometimes it takes a minute to display results, pulling from an API obviously - and then calculating the report. But typically from what I have tested it works well - what did you see when used it?

Eric Miltsch said:

That's a slick solution, Shawn - thanks for sharing!

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Thanks brother! Use it as much as you want - seriously, share it with team if you want. Congrats on nine years too!

Shawn Ryder said:

Hey everyone! If you're focusing on local SEO for dealerships, GeoSERP is a tool you should check out. It gives precise, hyperlocal search insights, allowing you to see what customers view at specific locations—ideal for tracking Google rankings across neighborhoods.

Why try it?

1. Local Visibility: See how you rank in areas.
2. Competitor Analysis: Spot who’s ranking around you.
3. Easy Tracking: Monitor progress and refine strategies - even download reports.

Simple to use and affordably priced (FREE!), GeoSERP can help fine-tune your dealership’s local SEO strategy.

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That's a slick solution, Shawn - thanks for sharing!

BillKVMotorCo said:

Sounds sexy. But will you be able to see which customers did this? That's kind of the combination of CDP and Event data.

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Only if the user shares some form of PII (name, email, or sms). There's reverse lookup services but they're not 100% reliable. For example, reverse lookup via mobile for me returns my mom's name and address and lists me as a possible associate. Email is more accurate, especially if they verify.

Bill, I've been working on a concept we talked about and I'll be ready to show it off in the next few weeks. All engagement with a vehicle, its tools, etc. are measured and can be streamed in real-time. Interaction with payment calculator, updated terms, apr adjustments, etc. along with image engagement, engagement with searches are there. These are tied to a browser fingerprint (using FingerprintJS), and any collection of PII is then tied to that visitor ID. Email/text verification is handled in real-time as well. Is this data best streamed to another service like a GA or would it be fine having as part of a Dashboard? I figured the Dashboard route made more sense to have it open in a tab throughout the day...

Tallcool1 said:

Any idea what caused this stock to tank so hard since May?

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MSOS is an ETF that tracks a basket of Marijuana stocks. (MSOX is 2x MSOS)


The pot biz is not federally allowed, so, banks cannot do business with these companies. If Washington passes laws to allow this in all states, KAPOW you've got a 10 bagger

Careful... It could go up in smoke
Read up, protect yourself: SAFER Banking Act: Marijuana May Soon Become a Bigger Deal

MarcyMMDealerAdvocates said:

it's interesting how the 10 year treasury is up almost 20% since they started lowering the overnight rate... Thoughts??

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Marcy, this is my 'oh shit' chart
What's This Chart? It's the 10Y-2Y Treasury spread - basically Wall Street's favorite recession predictor. When it goes negative (like now) and then turns positive, buckle up. Changes are coming.

Recent Evidence:
The yield curve is normalizing from its deepest inversion in decades (-0.8% in 2023). Every time this happened in modern history, it warned us about major economic shifts. Think 2008 Financial Crisis, 2000 Tech Bubble, and 1990s Recession.

Historical Pattern: This indicator has called EVERY major recession since 1980. Not sometimes. EVERY. TIME.​

Why Car Dealer's Should Care:

• Most dealers under 45 have never run a store in a true recession
• The Cheap money is gone, it caused dealers to create operational weaknesses

Remember: You're looking at decades of data here, this won't come over night. But... the best time to fix your roof is when the sun is shining. Our industry has been sunny for a long time. Storm clouds are gathering.


CAR SALES IS A ZERO SUM GAME.
The dealers who prepare NOW will not just survive - they'll thrive as laggard competitors wait for the good ol days to come back.

Threw this together for Peyton to use on AutoSled’s social.

Login to view embedded media

No limits at all - feel free to use it all you want - pulling from NHTSA actually - so all good.

If you think of anything additional want to add let me know!

Shawn

Is your tool rate limited? Can you share the data source? Thanks for sharing

joe.pistell said:

Pot. Weed. Legalization.
Today, I bought several thousand dollars of $MSOX at $0.71 cents a share.
MSOX is a leveraged ETF for the publicly traded maryjane companies.
Link to MSOX
View attachment 9228

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Any idea what caused this stock to tank so hard since May? I am certain there is a reason, but I have never followed it.

Hey guys - set up a very simple one here that works at no cost - VIN Decoder Pro - Free Vehicle Information Lookup Tool

It does allow for scanning the bar code too - still workin' on that. Let me know what you think or questions.

Another way to tell is to look at the 1 week relative strength of US sectors (relative to its benchmark)



Click this Link to Heat Map it's FINVIZ, and it's super interactive

(see my LI profile, I was a self employed, algorithmic technical stock trader)

CRYPTO is in full boom town mode. I own a bunch of DOGE and it's on fire (ty Elon)

Pot. Weed. Legalization.
Today, I bought several thousand dollars of $MSOX at $0.71 cents a share.
MSOX is a leveraged ETF for the publicly traded maryjane companies.
Link to MSOX