Been in the industry for a while now and wanted to share something that's been working for our dealership. Like most of you, we were heavily reliant on AutoTrader, Cars.com, and CarGurus for our online leads. The problem? Lead costs kept climbing while quality seemed to drop. We were paying $30-40+ per lead and maybe closing 5-8%.

Started testing some alternatives to diversify:

What's been working:


- Smaller marketplaces with less competition (lower cost per lead, buyers are more serious but at the same time slower sales rates)

- IQ Auto Deals ! - they aggregate inventory across dealers nationwide and the lead quality has been surprisingly good. They provide backend linking and AISEO along with inventory importing from multiple vehicle DMS IMS systems. 90 days trial
- Facebook Marketplace still converts well for certain demographics

- Direct SEO on our own site (long game but worth it)

What hasn't:


- Craigslist (too many tire kickers now)


- Some of the newer "disruptor" platforms that promise the world


Curious what others are using beyond the big 3? Anyone else seeing lead costs spike this year?

7% of buyers report purchasing entirely online
7% of buyers report purchasing entirely online
7% of buyers report purchasing entirely online
7% of buyers report purchasing entirely online
7% of buyers report purchasing entirely online

According to the latest Cox Automotive Car Buyer Journey Study: Report Summary 2025
ONLY 7% of buyers report purchasing entirely online.

ALL that damn work during the Covid years, manufacturers shoving online buying services down our throats and making it MANDATORY to have on our dealer websites. Company after company scrambling to capitalize. Acquisitions to have a solution to for dealers.

"Digital Retailing" wasn't just the new buzzword in the industry, TOTAL - from beginning to end online vehicle purchasing was going to revolutionize how dealers sold vehicles and how consumers were going to save time buying their next vehicle from a dealership.

BUT DID IT?



Dealers scrambled to offer a solution to this new wave of online BUYERS. BUT in many cases it proved to be a nuisance, became a commodity of the tech bundle and another standard service the OEMs forced upon us.

Most of us gave it an honest effort to make it work but seems as if MOST of us in the business and on the dealer side already KNEW how it was going to end.

Here we are, 5 years later and only 7% of buyers report purchasing a vehicle entirely online.

What happened - Are you surprised?

Hey everyone,

I'm relatively new to the forum and have been following a lot of the discussions on maximizing profit and cutting marketing costs. It's clear that customer communication is key, but it can be a real time sink, not to mention expensive to produce high-quality video updates.

I wanted to get your thoughts on something our company is doing. We've developed a way to create professional, custom-tailored AI videos for car dealerships in minutes, not days. The idea is to turn a simple text prompt into a professional video of a salesperson, service advisor, or finance manager, delivering a message to a customer.

For example, instead of a salesperson having to record an update for a new arrival, you can have a video ready in minutes. We've seen great results with videos like this one we made for a dealership with a new G63 AMG: Login to view embedded media View: https://youtube.com/shorts/zFDtHNSWs94


The process is incredibly fast, and what would normally be a $1,500-$5,000 production budget can be done for a fraction of the cost. I'm curious to hear if this is a tool you could see your team using. What are your thoughts on using AI to streamline customer communication?

Cox Automotive Car Buyer Journey Study Finds Efficiency, Digital Tools and AI Drive Record Satisfaction​

ATLANTA, Jan. 13, 2026 /PRNewswire/ -- The 16th annual Car Buyer Journey (CBJ) Study, released today by Cox Automotive, the world's largest automotive services provider, reveals that new technology and a seamless omni-channel retail approach adopted by many dealers are improving vehicle-buying satisfaction in the U.S., despite concerns about vehicle affordability. Higher scores are being fueled in part by the emergence of AI-powered platforms and integrated retail solutions that streamline the process, help improve transparency, and deliver a more personalized experience for consumers. The research was conducted in the fall of 2025 and surveyed 2,300 consumers who purchased a new or used vehicle in the previous 12 months.

As thousands of automobile dealers are preparing to converge next month in Las Vegas for the annual National Automobile Dealers Association (NADA) Show, many will welcome the news that overall satisfaction with the car-buying experience reached record highs in 2025.

"Even with affordability top of mind, buyers know exactly what they need: efficiency, transparency and tools that actually help them easily navigate their vehicle purchase," said Lori Wittman, president, Retail Solutions at Cox Automotive. "When dealers deliver intelligent, seamless experiences, it works: 84% of shoppers who lean into AI-powered online tools report high satisfaction. That's why we're so focused on getting insights from the 2.3 billion consumer interactions we see annually into the hands of our dealer, lender and OEM partners. We know what consumers are looking for, we know what's working, and we're building the connected retail experiences that help the industry deliver it."

Tariffs and Affordability
In 2025, higher tariffs and fears of increasing vehicle prices prompted some buyers to accelerate purchase decisions: According to the study, 34% of new-car buyers and 24% of all buyers said tariffs accelerated their decisions, fueling strong sales in the first half of the year. However, despite widespread expectation that vehicle prices would increase – 81% of new-vehicle shoppers expected tariffs to push vehicle prices higher – overall satisfaction with prices paid remained high.

Top Takeaways:

• 24% of shoppers decided to buy sooner due to tariffs
• 3% of shoppers delayed their purchase
• 68% of buyers who purchased sooner were satisfied with the price paid
• 56% of shoppers indicated they were opposed to higher tariffs

Another key theme in 2025 is that vehicle ownership was increasingly viewed as a financial burden. The latest CBJ Study found 62% of buyers felt leasing or owning a car is too costly, with high vehicle prices being the top concern. Kelley Blue Book estimates the average new-vehicle manufacturer's suggested retail price (MSRP) peaked at over $52,600 in December 2025, while fuel, insurance, maintenance and high interest rates added to the strain.

Key takeaways from the 2025 Cox Automotive Car Buyer Journey Study​

1) Car Buying Satisfaction Improves, Hits All-Time High for New-Vehicle Buyers

Shoppers who bought a new or used vehicle in the previous 12 months report improving satisfaction, with 76% of new-vehicle buyers indicating they were highly satisfied with the process, an all-time high. Drivers of the improved scores include better vehicle selection, more efficient shopping processes and smoother dealership experiences.

A clear sign that the car-buying experience is improving: 44% of new-vehicle buyers – an all-time high – and 41% of used-vehicle buyers said their most recent purchase was better than their previous one. Only 6% reported a worse experience, the lowest score in five years. One respondent summed it up well: "It was seamless from online to dealership. I was able to complete most of it online, including getting a quicker approval."

Retail auto dealers continue to deliver strong satisfaction levels. Overall dealership satisfaction reached 76% in the latest survey, near the record of 77% set in 2020. Used-vehicle buyer satisfaction climbed to 75%, just shy of its all-time high, while new-vehicle buyer satisfaction remained steady at 81%, matching the record high set in the previous report.

Top Takeaways:

• 71% of all vehicle buyers were highly satisfied with the process
• 76% of new-vehicle buyers were highly satisfied, a record high
• 42% said their experience was better than the last time
• Overall satisfaction with dealership process: 76%, up 3 points from the previous year
• 81% of new-vehicle buyers were highly satisfied with their dealership experience

2) Affordability Pressures are Reshaping Buyer Behavior

Record-high prices drove more cross-shopping and interest in leasing, according to the latest research. In 2025, 66% of buyers considered both new and used vehicles, up from 57% previously. Among new-vehicle shoppers, 29% weighed leasing versus buying, an all-time high, with leases typically saving over $100 per month.

Another trend: Fewer buyers started the shopping process knowing exactly what they want – just 29% were certain on a vehicle, down from 37% in 2020. Yet satisfaction with selection is improving: 62% of buyers report being highly satisfied, up from 36% during the inventory crunch of 2022.

Top Takeaways:

• 66% of shoppers considered both new and used vehicles
• Among new-vehicle buyers: 43% considered both new and used, an all-time high
• Among used-vehicle buyers: 74% considered both new and used
• 29% of new buyers considered both leasing and buying options, an all-time high
• 71% of vehicle buyers went into the process with an open mind, unsure of what vehicle they would buy

3) AI Shows Promise in Helping Further Improve Vehicle Buying

Throughout the 2025 CBJ Study, results continually reinforced the fact that "mostly digital buyers" – those who completed more than 50% of the required process online – were the most satisfied vehicle buyers. Research also found that AI is helping the process: While AI usage was relatively modest among all vehicle buyers, those buyers who did engage AI tools reported higher satisfaction, greater trust in dealers, and a faster, easier process.

In its first year of tracking AI usage, Cox Automotive found many vehicle shoppers leaned into AI tools to improve the vehicle buying process, with 19% of all buyers and 25% of new-vehicle buyers using either AI websites (e.g., ChatGPT, Copilot) or AI-generated overviews (e.g., Google Overview).

Importantly, shoppers who engaged AI tools reported the highest levels of satisfaction.
Buyers cited real-time answers, personalized recommendations and interactive quizzes as top benefits. Looking ahead, 83% of respondents in the latest survey believe AI will reshape car buying within 10 years, and 63% of dealers agree investing in AI now is critical for long-term success.

Top Takeaways:

• 25% of new-vehicle buyers engaged AI tools in the shopping process
• 59% of respondents reported high satisfaction with AI-powered assistance
• 84% of mostly-digital buyers who engaged AI assistants were highly satisfied with the overall vehicle buying process – among the most satisfied buyers in the survey
• 83% of consumers say the rise of AI will impact car buying in the future
• 63% of auto dealers note that investing in AI tools now is critical to success

4) Most Vehicle Buyers Want the Versatility of Omnichannel Retail

Cox Automotive's annual Car Buyer Journey Study continues to show that most buyers don't want an all-online purchase or a fully in-person transaction. As vehicle buying requires multiple steps, the ideal process appears to be an omnichannel approach – a connected experience that blends online convenience with in-store interaction.

In the latest survey of 2,300 buyers, 53% completed all steps at the dealership, while only 7% bought completely online. When asked about their preference, 63% said an omnichannel approach would be ideal, compared to 28% who want "all online."

Gaps exist: 48% want to apply for credit online, but only 33% do; 40% want to select F&I products online, yet only 16% do; and just 19% finalize price online despite 37% wanting that option. The takeaway: Opportunities remain for better tools and education to encourage both shoppers and dealers to complete more steps online.

Top Takeaways:

• 53% bought a vehicle with all required steps in-person at the dealership
• 7% of buyers report purchasing entirely online
• 63% agree that the ideal retail experience combines online and in-person activities
• 28% of respondents say they want to buy all online
• 37% want to finalize the purchase price online, but only 19% do

5) Third-Party Websites Remain the Top Destination for Vehicle Buyers

Research shows new-vehicle buyers are increasingly willing to skip automaker and dealer websites in favor of third-party platforms for research, comparisons and cross-shopping. Third-party sites, such as Edmunds, Cars.com and Cox Automotive's Kelley Blue Book and Autotrader, are increasingly the first and last stop in the vehicle shopping process, reinforcing their influence on buyer decisions.


For more information, see the 2025 Cox Automotive Car Buyer Journey Study Summary.

Hey everyone, I’m working on the homepage for Clint over at Clocktower Auto (Clock Tower Auto Mall) and I’d love your thoughts on what I’ve done so far and where I can tighten things up.

I'm going to explain my thought process but I'm not saying this is correct, more putting it out there in detail so you can more easily find the flaws in my thinking.

We got load times below a second on Google's Light House tool on mobile. I've not seen a website that gets 100% across the board on Google's lighthouse tool so this might be the fastest website in the world.

---

Page speed seems to be the #1 factor when it comes to getting a sites content spidered, ranked, and converting according to:

1.) Koons Automotive says they say a 1,400% increase in conversions when they speed up their site.

2.) Dealer Inspire says sites that load in under 2 seconds convert 40% more leads.

3.) CDK said every second improvement in load time converts 20% more leads on the vehicle description page.

4.) CarParts.com optimized their site for speed and got 13% more leads.

5.) Dealer Magazine said sites that load in under 3.8 seconds get 30 more leads per month.

6.) Auto Jini said a 1 second delay gets 7% fewer leads.

7.) And of course you’ve got Google, Walmart, Amazon and all the other talking about page speed.

So we made the site ADA compliant, error free, and super fast!

Now it's time to talk about the design...

---

1. Top Nav​

There have been several studies done that have shown the more options you give someone the less likely they are to make a decision, and for this reason as well as the ability to better control the internal link juice flow, I've limited the top navbar to just three links.

Studies have shown you can see a 30% increase in conversion by limiting the top nav to five links or less!

Above the nav we have:

• Phone number
• Location/address
• Hours
• Menu:
  Logo (clickable to homepage)
  • Shop Cars
  • Sell/Trade
  • Financing

By reducing menu choices to just 3, I believe we are increasing the likelihood of clicks and conversions. Especially on mobile devices, where clutter kills usability and giving us more control over internal links.

Focus on Conversion​

Each of the three menu items serves a purpose in the buyer journey:

• Search Cars → intent to buy
• Sell/Trade → drives inventory leads
• Financing → captures early buyer interest

I’m trying to direct users to where money is made buying, selling, and financing.

Clear Supporting Info​

Keeping the phone, address, and hours separate from the menu and making them non-clickable (or supportive) trust-building elements, not decision-fatiguing links.

And again you can see the home page here.

---

2. Hero Section (Above the Fold)​

The idea behind the hero image was to focus on the main keyword of the page, clarify the offer, enhance the flow, nod at the Call To Action (CTA), show the benefits, answers some questions, and paint a picture that puts the customer in the center of the action, playing the part of the hero.

While giving as little information as possible to prevent information overload.

We didn’t use sliders or videos because studies have shown both kill conversions! Once we get the users attention, it’s the call to actions job is to guide them through the site, the idea being that we want to control their attention and direction the entire time they are on the site.

We originally had a site search but decided a link to the list page might be better, requiring less work from the end user!

---

3. Vehicle Value Link​

The thought being if the call to action didn’t work maybe they are looking for something else so I stuck the vehicle value link here.

But what should it say?

• “Just curious what your car is worth?”
• “Thinking about trading in?”
• “We’ll buy your car, even if you don’t buy from us.”

---

4. Filter by Type​

If they’ve ignored the hero search, and didn't click the trade-in link, but they’re still scrolling, they’re browsing. Now’s the time to make it easy and visual for them to re-engage with Body Style buttons (Car, Truck, SUV, Van).

• Visual: Easy to recognize and click
• Low effort: No thinking, just “Oh, I want a truck” → click
• Broad appeal: Helps users who aren’t sure on make/model
• Funnels traffic: Segmenting buyers early
• SEO: Breaks pages up allowing me to rank more pages

---

5. Car Value/Financing ​

If they haven’t clicked yet, they’re interested but undecided so I figure I’ll give them a low-pressure, high-value CTAs that speak to both buyer and seller. I’ll hit them up with two call to actions by splitting the page, rewording get your cars value link and offering them a credit approval link as well.

---

6. Trust building​

If the visitor hasn’t clicked any CTA yet, there’s a good chance they’re stuck in “Can I trust these guys?” mode. I figure it might be a trust issue so I added some text about the dealership and talked about the number of reviews, cars sold, and so on.

---

7. Featured Inventory​

If a visitor has made it all the way to the bottom without converting on:

• Hero search
• Trade-in CTA
• Financing CTA
• Body style buttons
• Trust section

…then they’re either just browsing or not sure what they want.

So I figure I’ll show them some featured inventory as a last-chance nudge that says: “Here are a few great deals you might like, take a look before you go.”

That’s where I’m at. I’m curious:

• What tweaks would you make to the flow?
• Any experiments you’ve tried on your own homepage that surprised you?
• Did I miss any must‑have elements for a modern dealership site?

Appreciate any feedback you’ve got...thanks in advance!

Hi,
I'm a journalist researching an article about the potential competitive impact of Carvana's foray into new-vehicle sales. As of December, Carvana had acquired four Stellantis dealerships across four metros in the southern U.S. There's lots of speculation about why Carvana is doing this, but so far the company hasn't said anything about how this buying spree fits into its strategy. What do other dealers think about this? Is it a worrying trend? What measures are you taking to compete against Carvana should they enter your market? Or are you happy to have another potential buyer for your operations

I'd appreciate any insights you can share, either in this thread or through direct messages!

--
Greg Spencer
Writer-Analyst
+1.503.807.5586 | [email protected]
AimGroup.com

A lot of dealers don’t realize how much buyer-intent traffic they’re leaving on the table. VIN-specific VDPs almost never rank for the long-tail searches people actually type into Google.

Because:

• VDPs don’t target real keywords
• The wording doesn’t match how shoppers search
• The page disappears when the car is sold
• Templates are all the same across vendors
• Schema is usually generic
• Load times are slow
• Zero supporting content to help Google understand the page

So even if you and 100 other dealers all have a 2022 black F-150 4x4, Google will still show Cars.com, CarGurus, AutoTrader, Edmunds, etc. long before your VDP.

And the terms that really convert?

• “used tahoe under 25k atlanta”
• “trucks under 20k near me”

VDPs just don’t show up for these.

If dealers actually started filling these keyword gaps, they’d pull in way more high-intent shoppers.

Hi everyone,

I’m exploring SEO services to improve my website’s visibility and search engine rankings. I’m particularly interested in providers who offer a comprehensive approach, including on-page optimization, keyword research, technical SEO, and quality backlink building.

I want to ensure the services are ethical and follow Google’s guidelines, avoiding any black-hat tactics that could harm my site. Has anyone had experience with trustworthy SEO companies or freelancers that deliver measurable results?

I’d love to hear about your experiences, recommendations, or tips for choosing the right SEO service without breaking the bank.

Hi everyone,

I recently read an explanation about how early publishing on trending topics can give content creators a significant advantage. The article suggested that posting before a topic becomes widely popular can increase visibility and algorithmic boosts on platforms like Google and social networks.

In the middle of this process, the concept of seed merit comes into play, helping creators gain early traction and higher engagement.

Can anyone clarify how this actually works in practice and share examples of how people have leveraged it effectively to grow their online presence?

We never really have time for upskilling, the daily grind takes all of our time, and time away from the business means a huge catch up

Our gumroad site has been developed for the real world - lost of skillset ideas, management techniques that can be downloaded and read in your own time at your own pace

Packed full of ideas to positively impact the business and your career

a great example being = Sales Leadership Profit & Aftersales Clarity Bundle - Management Accounts & Aftersales Explained for Sales Leaders

Hi everyone,

I recently came across a topic that I thought was worth discussing. As you all know, digital marketing agencies offer various services, including content writing and SEO optimization. While humans often perform these services, some agencies now use AI technology to automate the process (entirely).

This got me wondering, as a business owner, would you be upset if the digital marketing agency you hired is using AI to write your content and SEO pages instead of handwriting them like you pay for? While AI-generated content can be cost-effective and efficient, some may argue that it lacks the personal touch and creativity that comes with human-generated content. I'm not talking about using it to generate ideas and clean up copy - I mean direct copy and pasting from top to bottom.

So, I'd love to hear your thoughts. Do you think AI-generated content is a fair substitute for handwritten content? Would you be upset if your digital marketing agency used AI to generate your content and SEO pages? Let's discuss!

Your dealership’s online success begins with a robust SEO strategy. By integrating SEO best practices for your car dealership landing pages, you can increase both traffic and conversions.

Optimizing landing pages for search engines is crucial for car dealerships to capture more leads and increase sales. As masters of digital marketing and SEO, the team at Dealer Authority put together an SEO checklist for car dealership landing pages. With these SEO best practices, you can ensure customers find your website and turn visitors into buyers.

The cornerstone of any effective SEO strategy is choosing the right keywords. It’s especially true in the highly competitive automotive market, where the right phrases can drive traffic, and the wrong ones might lead nowhere. For car dealerships, this typically means focusing on both transactional keywords that signal buying intent, like “Buy Toyota Camry San Diego,” and specific keywords that connect with local customers.

If you’re located in Naples and specialize in electric vehicles, your keywords might include “Naples electric car sales” or “buy electric vehicles Naples.” Including these terms naturally within your website’s content, titles, and meta descriptions can significantly improve your visibility in search results. For instance, instead of naming a page simply “Our Cars,” a more effective title might be “Affordable Electric Cars in Naples.”

By embedding these keywords into high-impact areas of your car dealership landing page, you ensure that your dealership shows up on their radar when a potential customer searches for these terms.

Enhancing Content Quality​

When creating the content for your dealership’s landing pages, think beyond the standard specs and features list. Your content should engage directly with the shopper’s interests and needs by answering their common questions. Consider a page that lists the benefits of a hybrid vehicle and explains how it fits into a sustainable lifestyle.

For example, rather than a simple bullet list of features for the latest SUV model, you could describe how the vehicle’s safety enhancements are ideal for new families. Use real-life scenarios that connect to your audience, like detailing a day in the life of a family using the vehicle. This approach helps potential buyers visualize their lives with the vehicle, making the content more relatable and effective.

Use Effective CTAs​

The ultimate goal of your landing page is to convert visitors into sales. Clear and compelling calls to action (CTAs) play a massive role in guiding potential customers through this process.

Whether it’s a button saying “Book a Free Test Drive Today” or a form inviting visitors to “Sign Up for Exclusive Offers,” each CTA should be straightforward and tied to an immediate benefit. For instance, placing a “Get More Info” button at the end of a vehicle review can direct readers towards contacting your sales team, effectively moving them down the sales funnel.

User Experience and Page Performance​

Page speed is not just a technical metric; it directly influences user satisfaction and SEO rankings. A slow-loading page can be a quick turn-off for potential buyers, increasing bounce rates and reducing the effectiveness of your SEO efforts. Tools like Google’s Page Speed Insights can analyze your site and provide actionable recommendations to improve speed.

Navigation also plays a big role. A well-structured landing page with intuitive navigation helps visitors quickly find the information they need, without frustration. For example, if your landing page includes links to vehicle comparison charts, make sure these links are noticeable and accessible.

Functional Navigation with Internal Linking​

Internal linking is the secret to a website that works like a well-oiled machine. Make sure each page on your site is connected with others through meaningful anchor text. Think of it like a city map where every street sign is clear and points you to popular destinations — like your contact page or special offers. For instance, if you mention the durability of a truck, link that text to your page on off-road accessories.

Mobile-Friendly​

Your website needs to keep up with people on the go. That means your landing page should look good and function well on any device, from a desktop to a smartphone. Imagine your customers checking out your site while at a coffee shop or in between errands. A mobile-friendly design ensures they have a hassle-free experience wherever they are.

Build Trust with Social Proof​

Social proof on your website can be a powerful influence. You should feature customer testimonials, industry awards, certifications, and reviews prominently. You aren’t just announcing that “Best Dealership” award; you’re showing potential buyers that other people’s experiences at your dealership have been positive, giving them the confidence to choose you.

Technical SEO Essentials for Car Dealership Landing Pages​

URL Structure​

You’ll need to get technical to ensure your dealership’s landing pages are as SEO-friendly as possible. Make your URLs clean, concise, and descriptive. For instance, instead of a URL ending in “?p=1234,” it should look something like “/2024-toyota-camry-hybrid-san-diego”. Sure, this helps with SEO, but it also improves user experience.

Header Tags​

Next, focus on header tags. Your main page title should use an H1 tag and include your primary keyword, while subheadings like H2 and H3 can guide readers through your content and help search engines understand the structure of your page.

Meta Description​

Meta descriptions are also important, and possibly more than you even realize. A meta description should offer a clear and enticing summary of the page’s content, effectively incorporating the primary keyword to improve click-through rates from search results. Keep in mind that meta descriptions should ideally be less than 160 characters in total.

Don’t let traffic slip away from your car dealership landing pages by failing to write your meta descriptions!




If you don’t take the time to write an effective and catchy meta description, search engines will randomly create one based on the text from your page. While at a glance this might seem like a nice thing to fall back on, what search engines won’t do is ensure the text is relevant or appealing to the user. This may cause searchers to shy away from your content for a result with a more compelling and/or accurate meta description.

Image Alt Tags​

Don’t forget to include alt tags for your images. These descriptions help search engines understand what the images represent, helping the overall SEO of the page. An image of a family loading groceries into a car could have an alt tag of “2024 Honda CR-V cargo space demonstration.”
This best practice also lends to image SEO when you incorporate your primary keywords in the alt text.
For example, suppose you have written a comparison article titled “2024 GMC Terrain vs 2024 Chevrolet Equinox.” The title can be used as the alt tag for your primary image. This helps support the primary theme of your article and gives your content another way to shine in search results.
In a vehicle comparison, searchers will likely want to know what the two cars look like, making this particular title highly relevant to image search. By using the title as the alt text, now when someone goes to search “2024 GMC Terrain vs 2024 Chevrolet Equinox,” your image will appear at the top of image searches in Google, making your content a top pick.

Seal the Deal with Dealer Authority​

Our team offers personalized consultation and services that are ready to improve car dealership landing pages and many other aspects of your online marketing. Download the FREE SEO Checklist below and Contact us today to learn how we can help you refine your digital presence and outperform the competition.

Hello everyone.

I'm considering using a well-known money transfer service for sending funds internationally. They offer various transfer methods, including online, in-app, and in-person options, with competitive exchange rates and lower fees compared to some banks. Additionally, they have a mobile app with a high user rating and have recently introduced a new feature that allows users to send, receive, store, and spend money within one platform.

However, I've seen some concerning reviews mentioning issues like delayed transactions, unresponsive customer support, and unexpected fees. Some users have reported that their accounts were shut down without explanation, leading to lost funds.

Has anyone here used this service recently? What has been your experience with transaction speed, customer support, and overall reliability? Are there any hidden fees or limitations that users should be aware of?

Hi all, after a long career - OEM, Distributor, dealer and trader - I am too energized to stop, So i have developed a site for best practices.

I have bundled up things that I believe are relevant, current or skills gaps - and placed them on a gumroad site.

I am open to suggestions for future topics, I am open for ideas, and any help

I have been charging only about $20 per item, with 100% after gumroad fees going to help educate some kids from a less advantaged family

If anyone has any ideas - inputs, or can help me grow i'm truly open to suggestions

The site is Subscribe to Automotive Masterclass on Gumroad

thanks all

First-party auto vehicle Ads are the future!

The retail automotive landscape has shifted. Demand is less predictable, floorplan costs remain elevated, and used values are inconsistent. Incentives create short bursts of activity, then fade. Most dealerships are asked for the same outcome from ownership and OEMs: protect volume while managing spend more intelligently.
Shoppers move from Facebook to Instagram to TikTok to Google in seconds. They’re not waiting to arrive on a dealership website before forming intent. In this environment, generic advertising isn’t enough. Inventory must be visible wherever real shoppers are actively scrolling and searching. That’s why car ads on Facebook, Google, TikTok, and other online platforms have become a core lever for modern dealerships. This is the premise behind Inventory Everywhere from Dealer Authority: https://dealerauthority.com/car-dealership-inventory-everywhere/ Dealer Authority



The New Reality of Automotive Shopping
Most shoppers don’t start their day thinking about a specific dealership. They start their day scrolling. Social feeds and search results are often the first points of contact. Between personal content and entertainment, consumers encounter vehicles and offers. The moment that matters isn’t a brand impression. It’s the instant a shopper sees a specific car that matches their interest and price range and decides to take the next step.
If inventory is confined to a single website and a handful of classified partners, the dealership is absent from many moments that matter. Inventory Everywhere is designed to solve that problem by turning live inventory into dynamic, platform-native advertising that behaves as auto inventory ads should.


What Inventory Everywhere Does
Inventory Everywhere connects directly to the dealership’s live inventory feed and distributes vehicles across the platforms where shoppers already spend time. That means auto inventory ads can show up consistently in the places that influence purchase decisions. Key details like price, photos, mileage, and offers update automatically. The result is a unified strategy where real vehicles (not generic creative) follow in-market shoppers across multiple channels until they click, call, chat, or visit. Dealer Authority manages setup, feeds, and ongoing optimization so internal teams don’t have to juggle multiple vendors and disconnected campaigns.


Supported Platforms
• Facebook
• Marketplace
• Instagram
• Pinterest
• TikTok
• Google


Where Inventory Appears and How It Supports Sales


Facebook, Instagram, and Pinterest
Social feeds are high-frequency environments where consumers spend significant amounts of idle time. With auto inventory ads and dynamic catalog formats, Inventory Everywhere can:
• Serve auto vehicle ads directly from the dealer’s feed
• Retarget visitors who viewed vehicle detail pages (VDPs) but didn’t convert
• Build custom audiences around new, used, CPO, or priority models
This turns casual scrolling into repeated exposure to real units, increasing the likelihood of return visits and inquiries. Dealer Authority


Google Vehicle Listing Ads (VLAs)
When a shopper searches for terms like “used Honda CR-V near me” or “Toyota Camry for sale,” Vehicle Listing Ads can include:
• A true vehicle photo
• Current price and key details
• Dealer name
• A direct link to the VDP
These searches represent some of the highest-intent traffic in any market. Inventory Everywhere helps keep the feed clean and optimized so the right units show up on the right queries.


TikTok Inventory Placements
TikTok plays a growing role for emerging buyers and higher-income demographics. Inventory Everywhere aligns live inventory with creative that fits the feed and leverages in-market and behavioral targeting. That delivers unit-level visibility within short-form video formats.


Marketplace-Style Placements
Meta Marketplace attracts shoppers actively browsing vehicle ads with purchase intent. Inventory Everywhere integrates vehicles into these placements so they appear where shoppers are already comparing options and evaluating price. That added exposure strengthens overall performance across the Meta ecosystem and supports more consistent auto vehicle ads.


A More Innovative Use of Automotive Ad Budgets
When conditions tighten, many dealerships default to broad cuts in spending. A more effective approach is to reduce waste and reinforce the channels and tactics that can be tied directly to sales outcomes. Inventory Everywhere supports that approach in several ways:

1. Visibility for the inventory that matters most. Campaigns can be structured around inventory objectives, not static brand messaging.
2. Higher efficiency per advertising dollar. Instead of paying for generic impressions, dealers pay to place specific auto vehicle ads in front of people who are actually shopping.
3. One strategy across multiple platforms. This consolidates key paid channels into a single inventory-centered framework.
4. Alignment with OEM programs and guidelines. Dealers stay inside OEM rules while still focusing on performance.
5. Reporting that reflects showroom priorities. Tracking includes leads, form submissions, VDP views, calls, chats, store visits, and sales influence with clear attribution by channel.

Conclusion: Moving Metal in a Cautious Market
Interest rates, incentives, and macro trends are beyond the control of any single dealership. But dealers can control how effectively inventory is presented to real shoppers across the digital landscape. The most successful dealers present real vehicles wherever shoppers are actively clicking and scrolling, allocate budgets to tactics tied to leads and sales, and replace fragmented vendor stacks with cohesive inventory-driven strategies. Inventory Everywhere from Dealer Authority is designed to support that shift. By turning live inventory into dynamic, multi-platform advertising, it increases exposure for the vehicles that matter most while helping dealerships use every advertising dollar more intelligently through smarter, more consistent vehicle ads.