attribution

  1. Dan Sayer

    "Did your $2M spend in marketing work?" What Report Shows That?

    What do you use to measure your Advertising/Marketing efforts? When the owner asks you if your efforts are working, what do you use to show that it is/isn't? What are your OKR's (if you're a John Doerr fan) or your KPIs or your Scorecard lines if you use Traction? Do you measure site...
  2. Alexander Lau

    It's Customer Valuation, not Attribution

    Marketing attribution has been a hot topic for several years now, especially with the increasing availability of technology and metrics that can show marketers almost every step in a customer’s journey. Greater and deeper visibility into these touchpoints has led to the proliferation of...
  3. Alexander Lau

    "Everything Is Fake": Internet Traffic Metrics Are Bullshit

    But, but, but... attribution...!? "Everything Is Fake": Ex-Reddit CEO Confirms Internet Traffic Metrics Are Bullshit https://www.zerohedge.com/news/2018-12-27/everything-fake-ex-reddit-ceo-confirms-internet-traffic-metrics-are-bullshit "It's all true: Everything is fake," tweeted Former Reddit...
  4. Jeff Kershner

    #RefreshFriday Ep. 39 - Classified Listings and Cost Per VDP – is this STILL a Relevant KPI?

    On tomorrow’s #RefreshFriday – @Dan Sayer and @jon.berna Jon Berna (Mr. Truth) join us to discuss the VALUE of 3rd Party Classified Websites. Of course Dans post here in the forums was the driver for this week's RefreshFriday. Thanks Dan! Which KPI’s should you be tracking? Is the cost per VDP...
  5. ed.brooks

    No Google Analytics in 2018

    I was in a multi-make franchise dealership yesterday and I asked the Digital Marketing Manager if they had Multi-Channel Funnels set up in Google Analytics with conversion goals, etc. He then pulled up their Dealer.com dashboard... I said, "no, in Google Analytics..." and he replied that they...
  6. ryan.gerardi

    DR Roundtable Session #4 - How Can Attribution Data Be Utilized by Dealers?

    In this fourth edition of the all-new DealerRefresh Roundtable we dive deep into the topic of Automotive Marketing Attribution for the purpose of debating whether or not we as an industry need attribution and if so then what specifically is needed and how can it be utilized by dealers. Talking...
  7. ryan.gerardi

    Shocking Discoveries in Automotive Marketing Attribution?

    The 'Attribution' conversation has proven to be not only a saucy subject, but also an elusive one that wanes in the minds of some, and enlightens the minds of others. As the focal point of the 2017 DSES Panel, “The Data Doesn’t Lie: Shocking Discoveries in Automotive Attribution,” it was evident...
  8. Alexander Lau

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  9. ryan.gerardi

    DR Roundtable Session #1 - Authenticom vs. CDK Lawsuit, Automotive Attribution, and Social ROI

    Welcome to the inaugural edition of the all-new DealerRefresh Roundtable where we explore the hottest topics in automotive retail to help those in the industry take action, innovate, and improve. In this first edition we welcome Guest Refreshers @Ed Brooks from Cars.com, Gregg Hayim from...
  10. Steve Stauning

    Crusty Old Sales Leads

    Last month I wrote a post for DealerRefresh on how dealers that want to be successful in a flat-to-down market need to focus more on some of the "old school" stuff like processes, phones, measuring ROI, and (especially) those crusty old sales leads. While most of the feedback has been aligned...
  11. ryan.gerardi

    "Freshen Up!" - DealerRefresh Discussion Panel at DD23

    Refreshers! I'm excited to announce that DealerRefresh will be facilitating a panel discussion this Fall at the 23rd Digital Dealer Conference & Expo. Subi Ghosh and myself will be moderating the panel and we're in the process of selecting the panelists. We are looking to have 4 panelists who...
  12. ryan.gerardi

    Cars.com 2017 Influencer Summit - Simplifying Dealer Attribution

    On February 9th, thirteen industry players from outside the Cars.com family attended a one-day roundtable discussion to explore ideas on how the auto industry can lock arms to bring solutions to dealers around the difficulties of their marketing attribution. During this roundtable discussion...
  13. ed.brooks

    Your CRM is the BEST Marketing Decision Driver, Right?

    I read two fantastic, ground-breaking, eye-opening posts this week -- The first was from Brian Pasch on LinkedIn -- "Stop Guessing And Don't Trust Your CRM" And the second was from Darren Haygood on the Transparency.ai blog -- "NOW HIRING – Hoverboard Department Manager" Both address a...
  14. ed.brooks

    Do you think that if you knew more about the Consumer Journey you could sell more cars?

    On January 16 2017 eConsutancy published this excellent blog post: Mapping the customer journey doesn't have to be difficult A few highlights - 2016 research by Econsultancy in APAC suggested 'understanding of the customer journey' is poor. My initial thought was that most dealers I speak...
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