google analytics

  1. douglaskarr

    How to Get The Most Out of Google Analytics For Your Local Dealership

    I’ve put together a 10-step guide to help dealers move past vanity metrics and get actionable business data from GA4. It's about working backward from sales to find the real sources of profit. Here is a quick rundown of the 10 critical steps for your dealership: Start with Your Sales: Always...
  2. Jeff Kershner

    #RefreshFriday GA4 Google Analytics Glitches Unleashed! | George Nenni w/ Generations Digital

    View: https://www.youtube.com/watch?v=yIw39OUbnNA @George Nenni is bringing the GA4 thunder! With GA4 (Google Analytics) fully out, we want to dive into best practices and issues Generations Digital is seeing. First, it seems Google is wrecking dealerships' accounts by adding outdated...
  3. George Nenni

    Google Analytics 4 Setup, Best Practices and Pitfalls

    As there is so much confusion with GA4, and some smart folks on this forum, I thought a dedicated thread could help both newbies and seasoned marketers. Hopefully by now you have setup your account(s), gotten some events firing, and marked the appropriate events as conversions. Here's a big...
  4. Jeff Kershner

    #RefreshFriday GA4 - ASC Events, UTMs and CarDealster | George Nenni

    View: https://www.youtube.com/watch?v=T3KULHuu-3w Let's geek out. A little GA4, some ASC events, a sprinkle of UTMs... in other words... all the things you can be optimizing for the future of search. George Nenni is always on the forefront of search marketing and he has some great advice to...
  5. Jeff Kershner

    #RefreshFriday Why The Switch To GA4 NOW? | Grow with CARS Crew

    View: https://youtu.be/nBp6lrNK13s Why the switch to GA4 now? All new Google Analytics... What is GA4? Why is it important? We are lucky to have three experts, Brook Barker, Valentine Kopjo and Anoop Tiwari from the CARS umbrella run us through all these changes Google is making and how they...
  6. George Nenni

    Used Car Week - Who attends and who is going???

    In four weeks, one of my favorite annual automotive events is happening, Used Car Week. Who is attending? Who has gone in the past? Used Car Week is unique, a multi-day event focused on the used vehicle market, including wholesale, auction, auto FIN, retail and M&A. The content, the attendees...
  7. Jeff Kershner

    #RefreshFriday Converting to Google Analytics 4 | George Nenni - Generations Digital

    View: https://youtu.be/FNObtk1Pr6I Google moves the cheese again. George Nenni is here to help! Have you figured out the new Google Analytics yet? GA4. Did you know Google is going to stop collecting analytics data using the tool we all have come to know after July 2023? Yeah, you can...
  8. karin.abdelmalak

    Google Analytics Alternatives

    Does anyone have any recommendations for analytics platforms? We're currently using Google Analytics and we're searching for another option that requires less code installation and will save time by clearly laying out custom behavior flows and campaign data.
  9. George Nenni

    Bot traffic from Chevrolet LMA campaigns

    We have recently discovered the source of a large percentage of Direct Channel (untagged) traffic for Ohio-based Chevrolet dealers, after noticing a similar pattern in the traffic landing pages. When we inspected the direct traffic, we noticed a large percentage had "lma" in the URL, along with...
  10. George Nenni

    Any experience with Client Connexion Chat?

    I searched the forums and only found mention of this company several years ago. I ran into them on a couple stores, part of a new group we're working with. My initial goal is determining if they fire Google Analytics Events? So far I can't find any, and can't get response from support emails or...
  11. Dan Sayer

    Did anyone else see AutoTrader Referral traffic tank in GA?

    Without going into the Classified vendor debate, did anyone with AutoTrader notice the Referral traffic (as labeled as Referral) tanked in the last 45 days? After digging into it, pushing the issue with them, insisting they check their UTM structure, I received this email from a regional rep...
  12. Rick Buffkin

    Question about Safari ITP 2.1 (Intelligent Tracking Prevention) and Google Analytics

    Hi guys. I have a quick question for the group here. I saw a post on my Linkedin feed talking about Safari ITP 2.1. It appears that this version of Safari (it's still in beta) is going to cap Client Side cookies that use document.cookie API to 7 days of storage. I'm wondering how this is going...
  13. George Nenni

    General Motors Referral Traffic Falls off a Cliff?

    I've been posting examples of this issue on LinkedIn but wanted to share here in case some folks can shed some light. For Cadillac, Buick/GMC and Chevrolet dealers, I'm seeing a dramatic drop in Referral traffic from the OEM websites, but can't figure out why? Both sites are secure (https:)...
  14. George Nenni

    Guide for UTM-tagging URLs

    I take so much from the Dealer Refresh site, always want to make sure I'm sharing enough. I share the document below nearly every day with some new digital agency who can't seem to figure out how to properly UTM-tag campaign URLs. Click here to download: http://bit.ly/UTMinstructions Feel free...
  15. ed.brooks

    No Google Analytics in 2018

    I was in a multi-make franchise dealership yesterday and I asked the Digital Marketing Manager if they had Multi-Channel Funnels set up in Google Analytics with conversion goals, etc. He then pulled up their Dealer.com dashboard... I said, "no, in Google Analytics..." and he replied that they...
  16. George Nenni

    Automotive-websites holding dealers' Google Analytics history hostage?

    Ugh. Come on, really? Major automotive website companies (nameless at the moment), ad agencies also, telling dealers, "Sorry we can't transfer Admin for your Google Analytics, since we own that." So the dealer doesn't own their historical website performance stats? Aren't they paying you to...
  17. George Nenni

    Drop in Referral traffic from Ford.com to DDC Websites?

    Has anyone seen a sharp decrease in referral traffic from Ford.com to Dealer.com websites? I have a Ford dealer I'm working with who was averaging 78 referrals from Ford.com. In November this sharply dropped to 5 referrals, and in December they only received 2. I'm not seeing any corresponding...
  18. Alexander Lau

    Track Users who are Offline in GA

    https://www.simoahava.com/analytics/track-users-who-are-offline-in-google-analytics The steady increase in mobile use over the last years has introduced some new challenges for web analytics. It’s not just about mismatches in the tracking model (the concept of sessions is even more absurd for...
  19. Jason@nabthat

    Segmenting Audiences in Google & Facebook

    Just wanted to get an understanding from the forum on how dealers and their ad agencies are currently utilizing segmentation in Google Analytics/Adwords & Facebook to better deliver ads to their appropriate customer base. We have noticed when setting up goals and segments for dealers that the...
  20. C

    Google Events for Dealer.com sites

    I know there were some people who were looking for dealer.com events to build their GA goals around. I managed to get them to send me a rough key that I figured everyone could use: Google event name Details Inventory Detail Media Tabs - User interactions with...
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