leads

  1. pedrohfontoura

    Dealers are using Ads wrong and leaving money on the table

    Hey guys, I've been working with a dealership over in Morrisville, PA for a little while now, and I decided to take a peak into their marketing strategy to find the reason why we were having such a low walk in traffic. Their location is extremely hidden & it's very unusual to have someone come...
  2. Tarry Shebesta

    Most robust CRM to digest lead fields

    Looking for a CRM that can digest deal structure fields, ie: buy rate, sell rate, monthly payment, TTL, down payment, trade info (inc payoff), vehicle details, scheduled appointments (test drive, call back), referral sources, etc, etc, etc. Similar to the attached.
  3. M

    How much does it cost to attract one used car buyer to an auto dealer?

    Hello. Trying to understand how American car dealers and their marketing work. Nowhere could I find marketers in the staffing sections of car dealers. How do they work, does anyone have any experience? How much does it cost to attract one used car buyer to a car dealership, maybe even outdated...
  4. nickhilinemotors

    Help with EDMUNDS CARCODE Leads and Admin

    I work at a small dealership and so it's literally just me and one other salesperson who is like quickdraw mcgraw on the Edmunds CarCode leads (its setup for the first responder to get the lead) - He obviously doesnt care about me getting any of the leads so I'm wondering if there is a way I can...
  5. Alex Snyder

    Resource Become an Internet Dealership Version 1.0

    Learn from Matthew Haiken of Prestige Volvo who removed the negativity from his stores, empowered all of his salespeople, promoted his Internet managers, and discovered the path to faster YES's is through consistent price and payment presentations through every step of the process. He also...
    • Alex Snyder
    • Resource
    • internet manager internet sales leads phone ups sales floor
    • Category: Whitepaper
  6. Retail My Ride

    CarGurus suspends free dealer listing option

    Understandable move. Important to protect/incentivize paying dealers to stay on pay plan. Anyone know what percentage of dealers are on their free Restricted (aka Basic) listing plan? Will no longer receive customer leads (more lead volume available for payers)
  7. Christopher Reggie

    CarGurus Stealing Leads?

    Dealers - ITS TIME TO LOCK DOWN YOUR WEBSITE! Across the automotive industry, many dealers are utilizing a CarGurus third-party endorsement badge on their dealership’s website. According to CarGurus’ website, third party endorsement badges help dealers, “close more sales by showing customers...
  8. RossS

    Decent Lead Validation Service

    I am trying to find a lead validation service that could integrate with our CRM (Dealersocket). Something that will let our internet agents know right away if the phone numbers and emails are valid or fake, so they can prioritize the real leads. So far all I can find are not industry specific...
  9. Alexander Lau

    Lead Ads On YouTube

    I remember companies that hacked videos (dynamically, until Google put the kaibosh on them) for lead submissions back in the early 2000's. I think LeadPages were one of them. It was only a matter of time before Google injected in lead ads...
  10. John Colascione

    Deals4Dealers Something New; I Call it TurboListings

    In case anyone would like to try something new, in 2015 when Craigslist began charging fees to post in the dealer section I built my own API posting software system to post vehicles. To optimise the listings, I then built-in something called a vehicle similarities database so when the system...
  11. April Andresen

    Best lead sources in your opinion

    Hi everyone! It's my first time posting in here but I've found the threads to be very helpful. I wanted to ask the question of best lead sources based on your experience with them on a platform where I feel I'll get the most honest and helpful answers. I'm the BDC/Digital Manager for the...
  12. Catie.B

    What Lead Sources are Truly Working?

    Hey guys! I haven't bee too active in a while but I have an age old question yet again. What lead sources are you using and what's truly working? We have used many over the years but I am now going through a buy/sell and I'm looking to have some fresh new ideas. We plan to keep AutoTrader and...
  13. ed.brooks

    I know you want more leads, BUT -

    If you concentrate on driving leads from sites that are primarily Price driven (one of the New Four Ps of Automotive Marketing), are you missing out? For more insights download The Cars.com Guide to the New Four Ps of Automotive Marketing...
  14. Alexander Lau

    CarFetch

    I am starting to see many dealers use this tool. http://carfetch.com Search 1000’s of WEBSITES with ONE CLICK! Fetch it. Blazing Fast. Find your New or Used vehicle at the best possible price. Is anyone using this? Looks like aggregation (probably done through scraping) that is sorted by price...
  15. ilana.zur

    How is chat most valuable for you?

    I'm doing some research and I was wondering what's the most valuable thing about chat for you? Is it mostly for leads, service, or customer experience? Maybe all? No need to name specific vendors, just looking for general information! Thanks in advance, DR community!
  16. Harry Kasparian

    Good Merchandising will cost you 400% on Cargurus

    Some backstory: We’re an extremly large pre-owned franchise wanting to break ground in the U.S. More precisely, Florida, Miami. (Yeah, we kind of DID chose one of the more aggressive markets of the nation to test the waters) We’re however quite proud of what we were able to achieve over the...
  17. Chris Leslie

    How Early Lead Capture Cuts Ad Costs and Increases Sales

    @Ilana wrote a really interesting post on the main site and thought it would make a great discussion topic. I personally tend to agree with what she is saying as far as getting the conversion fast and early. Once you have something you can start to do something. Without it, you have nada...
  18. Colby Joyner

    Help How do I engage with customers when I cant get ahold of them!

    OK, Backstory - I work at a Chevrolet dealership and I am the Internet Director. I am currently trying to revamp the "dept". Before I started we had a round robin through all sales staff. After I was promoted we went to a straight Internet Dept with 4 salespeople. We get on avg 800 leads per...
  19. DrewAment

    Exit Widget - Gift Card Offer

    I have a dealership that is looking for an "exit widget" that functions similar to HookLogic (which is more an intro/interruption widget). Since HL overlays at the beginning of a shoppers inventory views - it sort of defeats the purpose. I need something that "Hooks" them as/if they leave the...
  20. Jeff Kershner

    Which ad source gets credit for the sale?

    Which ad source gets credit for the sale? Our industry loves to credit the sale to the originating ad source that provided the first in lead. Our CRM's have promoted this behavior. Which ad source receives credit for the sale at your dealership? Why?
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