sem

  1. ajshingleton

    Google Trademark Issues

    Hey all - smaller sized agency here with a general question/gripe. With Google's Trademark policies change in July, we are encountering an obnoxious amount of policy violations for terms we have never had issues with. They have flagged us for various OEMs' name usage and there seems to be no...
  2. Christopher Reggie

    Be Honest About This Article!

    Search Engine Optimization (SEO) is an essential component for any automotive dealership looking to improve their online visibility and drive more traffic to their website. By optimizing your dealership's website, you can increase your search engine rankings, boost your online presence, and...
  3. Jeff Kershner

    Resource The Dealer Guidebook 2.0 - Google 2.0

    The last ten years have been punctuated by advancements in technology, and the pace is accelerating. The automotive industry is being shaped by autonomous vehicles, connectivity, electrification, and shared mobility. As I meet with OEM’s and business leaders, they consistently cite a fifth...
  4. K

    Wesbsite Conversion

    Internet Directors and Marketers...Wondering what you think about a dealer's overall Lead Conversion, Your feedback is much appreciated...Help! Lead to visits Conversion 5.57% Chat to visits Conversion 0.06% Calls to visits Conversion 0.08% Web Leads to visits Conversion 0.6%
  5. Dan Sayer

    Have you ever gone dark on a marketing channel to see what happens?

    Would that be more like not wearing deodorant to see if you actually stink (I smell like a rose) or like a major league catcher risking it all and not wearing a cup just to feel the rush:rocks:? Either way, I've gone dark on Classified before but got scared and re-upped too soon to measure...
  6. M

    Adroll

    Has anyone on dealer refresh used the company "Adroll" before? I'm highly considering working with them next month and am wondering if anyone on here has any experience working with them?
  7. Dane Saville

    Thoughts on How You Use Google Auction Insights

    It’s likely that most of you have seen the Google Auction Insights Report with new, crisp visuals. To our company, it’s most effectively used for requesting more budget and explaining KPI fluctuations, especially since you can segment by periods of time and see an account’s impression share...
  8. hondadealer

    Dynamic SEM ads for Used Cars - Is there a way to improve efficiency?

    Our SEM provider creates dynamic ads for all used vehicles that link to the individual VDP as soon as they are posted on our website. While this is a fast and efficient way of getting ads quickly online, I'm wondering if there is a better way? My dilemma is that those vehicles that are of most...
  9. Dane Saville

    Deals4Dealers See How You Stack Up with a Free Digital Analysis

    I'm not going to take much of your time. I'm not going to run down a list of services that you know every digital marketing agency offers. But what I will say, I believe, has real value to dealerships. Our company has a network of 150+ dealers across the entire U.S. When we consider how you're...
    • Dane Saville
    • Thread
    • analysis content marketing digital marketing free sem seo social media marketing
    • Replies: 0
    • Forum: Deals4Dealers
  10. J

    Domain name / direct navigation strategy

    Recently learned DealerLeads purchased usedcarsforsale.com for $100k from Uniregistry several months ago. I was a little shocked by the price. The seller is a well known domain investor. How important are domain names to your marketing strategy?
  11. Matthew Strunk

    Automotive SEM Professional Needed - Lehigh Valley, PA

    IMMEDIATE OPPORTUNITY BitMoto is currently looking for an SEM manager to join our rapidly growing team! We are a full service advertising agency specializing in advanced digital marketing solutions. We are looking for someone who is interested in growing with our company as there is a HUGE...
  12. Jeff Kershner

    Paid Search Experiment using Demographic Targeting - MUST READ!

    Did you happen to catch @mwpistell 's post over on the blog last week? Mike put together an interesting experiment around Trucks, Demographics and Paid Search. It's quite an interesting experiment... The goal of his experiment was to lower CPA while increasing conversion volume for one of his...
  13. Gayle Rogers

    AdWords Price Extension

    You guys might have seen this already, but there is a super cool price ad extension Google just released. It's only on mobile (right now) and you have to be in ad position 1 for the extensions to show...smart way to push bids. Check out Google's resources for more information. Basic Price...
  14. mikesayre

    KIA denies co-op reimbursement for in-house PPC advertising

    Most of us here have a bad taste in our mouth when OEM's force things down our throat, like website vendors. The good news is that trend is dying for the most part. The latest on the digital advertising requirements from KIA isn't technically forcing dealers, but it's a clever workaround which...
  15. MichaelJ

    Automated SEM Companies

    Does anyone have any experience with drivematic, an automated automotive PPC company? Apparently they run automated ads across text, display, video pre-roll and even Facebook with no long term contract. And does the concept of automating such ads make sense?
  16. Ryan Everson

    New Expanded Google Adwords Ads

    What do you guys think about Google's announcement today that later this year they will be increasing the max character count in the headlines and descriptions in Adwords search ads from 95 to 140 characters? It seems like the continuation of Google's path to make paid ads appear more like...
  17. S

    Google Changes the SEM Rules Again

    Yesterday, our SEM world did change. http://searchengineland.com/243057-243057 With no ads running on the right side of the desktop search engine results page in Google for many results, the auction has less inventory on page one. This has already started to balloon PPC prices on terms that...
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