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How much do online auto marketplaces (CarGurus, AutoTrader, Cars.com, TrueCar) charge?

Oct 8, 2019
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First Name
Salik
Hello everyone

I'm a stock research analyst (interested in US and Canadian equities) and have just started looking into the Online Automobile Marketplaces space to see if any stocks catch my eye.

I have been trying to find the different plans these online auto marketplaces offer to dealers, but I cannot find the price plans anywhere online. All I could find is that these companies typically provide a free/basic service but with limited options and also provide multi-tiered and price point offerings.

As an investor, it is essential for me to understand the current pricing and product offering gap between different players and try to judge how much of a pricing power do each of the players have.

I would like if dealers who are using any one of these services to share their pricing and plans here, even if its an approximate number. Any information that you provide regarding this would be really helpful!

Thanks!
 

✨ AI Highlights

A stock research analyst seeks transparency on pricing models from CarGurus, AutoTrader, Cars.com, and TrueCar by asking dealers directly about their subscription costs and plan details, as this information isn't publicly available online. The post reflects the opaque nature of B2B pricing in the online auto marketplace industry, where dealers negotiate customized deals that aren't standardized or disclosed publicly. The analyst is attempting to understand each platform's pricing power and competitive differentiation to inform investment decisions in the space.

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