Just curious @Carluminati, do you ever use those original videos as ads on Facebook?I recently bought a matterport 3D camera and will be shooting some test scenes pretty soon. We have a nice photo booth where we take all the new and used car images and videos (that get no views on YouTube), but I think getting inside the car and letting people navigate around could make a dealer's website stickier. I seen some people use like a Theta and take a single pano shot from the center console, but I think you need a shot from each seat and those get stitched together to create a virtual tour inside the car, important facts about that is to make sure that the resolution is extremely good so that when people zoom they can actually see interior details, instead of blur. Does matterport tours are called showcases, which I do for real estate, however the hosting cost could be a stumbling block for dealers, but then again dealers are already paying through their noses for advertising so I think the cost per unit is relatively low compared to the other options. so I guess the question is static and video versus 3D immersive technology. or all three.
IOW, you're going to need some form of Sales Attribution in order to justify the solvency of video production and marketing execution across multiple channels.Great topic. The word "video" can mean a lot of different things to a lot of different people. Most of the time when people talk about "video" they talk about one or two types of "video content" not necessarily a "video marketing strategy". A lot of the time they are even hosting those one or two different types of video content with different video hosts. What if you could shoot a personalized video Text or Email to a Sales Lead, Sales Customer, or Service customer (that includes the sales person or service tech's personal introduction video along with a couple of testimonial videos, value proposition videos, an equity offer video [if the customer has an equity offer available in the CRM], a couple of inventory videos, new model test drive videos, even a couple FAQ or How To videos if they are relevant to that shopper). Then a day, week, month, even a year or more later have a Video Marketing Strategy that recognizes when the person that received that video message is on KBB, AutoTrader, Cars.com, Facebook, your website, or Any Touch-Point that you have video content. The technology then checks with your CRM to see if that person is an existing Customer or Lead and instantly notifies the sales person assigned to that customer that they are live, on ABC touch-point, watching XYZ video right that very second. What if your strategy could automatically change the video content each Customer or Lead is watching to show each individual person watching your video the most relevant marketing message. Instantly show them new Incentives and Rebates for vehicles they've been looking at. Show them relevant service coupons or offers if applicable. Geo-Target them to know if they are Showrooming and watching your video from a competitor's lot to adjust the message and content of your video. 100 other people could click to watch that same video at that same time and all see a completely different message...all based upon each viewers viewing history, CRM Data, DMS Data, geo-location, etc. These are just a few examples of the many ways that a Video Marketing Strategy can leverage your website, CRM, DMS, viewer data, and marketing data to enhance the experience for each video viewer, while making it easy for you to get your video content displayed across multiple touch-points when it is the most relevant. So that you are getting the right message in front of the right shopper at the right time of the buying cycle. I guess my point is that there is much more to a video strategy than video content. I love reading about the different ways that our community is using different types of video. I'm even more excited to see how various technology leaders in our industry are starting to leverage the technology that powers video hosting/enhancement/display.
The right video marketing strategy gives you complete attribution, and complete bi-directional control of the customer experience, across your entire video marketing network, and in real-time.IOW, you're going to need some form of Sales Attribution in order to justify the solvency of video production and marketing execution across multiple channels.
@Todd Thomspon - VERY AWESOME. Thanks very much for sharing with the community. I hope everyone takes a moment to watch https://www.steeleauto.com/steele.m4v