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Customers want more VIDEO - What is (or would be) your strategy?

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Jeff Kershner, May 30, 2019.

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  1. Todd Thomspon

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    Hi this is developed in-house though am considering offering to dealers outside our market area if there is interest
     
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  3. Carluminati

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  4. Todd Thomspon

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    Doesn't work on IE10, just shows a black screen. Always the danger when introducing newer 'tech'. Will it work on the average customer desktop or fail and leave the user with 'wtf?' Fine on iphone and I'm sure newer chrome browser etc. You get that a lot with webRTC video etc..

    Up until ios12 for example, iphone didn't support the VP8 codec for live video, only apples own codec. So Android phones can play either but don't perform that well on H264 and iphone won't play VP8. So you rely on multiple streams, OS detection and so on with varied success and user experience.

    My point being, every time a shiny new tech/idea comes out... will it actually work on your customers typical devices. That's the caveat to the bleeding edge.
     
  5. Allan Bird

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    These are excellent. Thanks for pointing them out.
     
  6. Jonas Dominique

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    Is anyone using a why buy or instructional video on the thank you page after a lead is submitted on the website?
     
  7. Ryan Thompson

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    Great thread going on guys and gals!!

    Not a lot of mention of Instagram Stories. We are using these daily at the store and it's become a bit of a training ground for our FB and YouTube videos.

    What's the ROI? I have no f'n idea but we're having a good time doing them.

    Staff is a lot more keen to get in front of the camera when they know the video disappears in 24 hours.

    Personally, I'd like to see more "behind the scenes" type of videos at the dealership.

    One guy I've recently discovered is "Dave B Sells Chevy".

    I absolutely LOVE what he is doing.

    He's a salesperson taking you through what it's really like to sell cars and how deals are structured etc; Check him out.

    https://www.youtube.com/channel/UCNaTljLhNOY91ntutlsg6gg

    I've been debating starting a YouTube channel with life as a GM type of content.
     
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