Jerry training one class at Checkered Flag:
Since Jerry trained our entire sales force (VP, GM's, eCommerce Director, BDC Manager, Sales Managers, Sales Agents, and the BDC) I have heard nothing but praise for what he taught.
We have had many trainings and trainers visit Checkered Flag, but Jerry is the first to have fully captured the attention of our entire staff - from opening to close. The best compliments to his training have come from our school of hard knocks veterans. Usually our veterans are the least trainable and can't stand being in training classes, but Jerry captured their attention. He has a way of explaining things so that they work in the real world. He even shows you how to do things with that 2% of customers who are just plain difficult.
Keep in mind that his class sessions are over 8 hours long. To hold a car person's attention for that long is an incredible feat in itself. But where he gets us, is when he asks for our most difficult customers. He calls each customer, in front of the class, and usually gets those customers back into the dealership. This is a man who practices what he preaches, and there is no better teacher than that.
I know this post comes off as a sales pitch for Jerry, but I owe him that. And I'm not BSing you. Jerry absolutely kicked ass at Checkered Flag. It is fun to see the boosted morale and energy around all of our sales floors even after he has left.