Inverse Relationship Between CarGurus and Cars.com SRP/VDP Conversions?

[BillKVMotorCo]

FWIW, AT feels like its sailing out into the sunset and CG's 'Best Match' kills it's USP and it's SRP output will be based on voodoo )on par with Cars.com).

AT & Cargurus ?

I honestly think CG gave up their USP when they went full-force into sponsored listings.

 

[joe.pistell]

I handed this type of classifieds review off to the CMO a couple years ago and it'll most likely come back into my lap later this year. I love this stuff but not in my front view a this point.

Love to know why your CMO thinks the # of saves went way up.

 

[BillKVMotorCo]

Cargurus relevant news "On 2/21, we’ll be changing our default SRP sort order to ‘Best Match’"
No change yet, Watch your CG performance data in March.
View attachment 8603

It appears "Best Match" is the default now. I also remember the SRP showing how far below market value a vehicle was. This appears to only be found on the VDP now.

 

[flosho]

@flosho, LTNTT, you got a SRP/VDP CTR% refresh?
View attachment 8586

BTW, where did these charts come from?

you know... I'm not sure...

 

[flosho]