I honestly think CG gave up their USP when they went full-force into sponsored listings.FWIW, AT feels like its sailing out into the sunset and CG's 'Best Match' kills it's USP and it's SRP output will be based on voodoo )on par with Cars.com).
AT & Cargurus?
It appears "Best Match" is the default now. I also remember the SRP showing how far below market value a vehicle was. This appears to only be found on the VDP now.
Dan Sayer noticed an inverse relationship in his dealership's conversion data where Cars.com and CarGurus SRP/VDP conversions move in opposite directions, despite featuring the same inventory with identical merchandising. After analysis, fellow professionals determined the correlation was weak (-0.33), insufficient to indicate a meaningful pattern, and attributed any variance to factors like traffic quality differences between paid and organic sources, inventory fluctuations, and market dynamics rather than a systemic issue with the platforms themselves.
