Rank the CRMs

[Jeff Kershner]

1. costauto.app
2. Dealerconnect
3. Dealer socket

Chill with the self promo. I'm sure you have a handy tool (for independent dealers) but you're not going to make any fans in this community but taking this approach.

 

[Brian Michael West]

Dealer Authority just published a comprehensive breakdown of the top four CRM platforms for car dealerships, based on votes from the DealerRefresh community.

If you're evaluating CRM options or thinking about making a switch, it's worth a read:

Best CRM for Car Dealerships: 2026 Comparison Guide

And no, this isn't spam.

 

[carguyfiles]

What do you guys think about Goxee?

 

[Jeff Kershner]

What do you guys think about Goxee?

They are included in our Vendor Library but there's not a lot of information to go on.

Goxee Dealer — DealerRefresh Vendor Library

Goxee Dealer (by Goxee Corp) is an all-in-one SaaS platform for independent and franchise car dealers covering DMS, CRM, inventory management, dealer…

forum.dealerrefresh.com

 

[KennySmithAutoUnite]

My personal ranking would be:

1. VinSolutions
   Best overall for ease of use, reporting, cost/value, and actual salesperson adoption.
2. eLeads
   Still a solid option. A lot of dealers know it, and it can work well, but it depends heavily on setup, process, and whether the team actually follows the tasks.
3. DealerSocket
   Has its place, but I would put it behind VinSolutions and eLeads for day-to-day store usability.
4. Reynolds Contact Management
   Powerful in some ways, but too confusing and time consuming for the average sales floor in my opinion.
5. AVV Web Control
   If people are still using it, I would be looking to move. That would be at the bottom of my list.

For me, the best CRM is not the one with the most bells and whistles. It is the one your team will actually log into, work every day, and that gives managers clean visibility without wasting time.

 

[CWinfrey]

ProMax and it's not even close.

336-600-4756 Call me, I'll show you

 

[Alex Snyder]

ProMax and it's not even close.

336-600-4756 Call me, I'll show you

How do you say you work for ProMax without saying you work at ProMax

 

[CWinfrey]

How do you say you work for ProMax without saying you work at ProMax

It's in my bio; I didn't hide it.

 

[DanMorgan]

I was with elead for forever at my old long time spot then we switched to Tekion literally a week before the CDK hack and I'm a few months at a new spot that has elead/CDK. Getting back with elead/CDK is like riding a bike...the muscle memory has come back and I love the improvements CDK made to the backend Admin stuff.

Tekion is a very involved system and I was pretty used to it but it was a constant learning venture especially with the reports/data/campaigns side of things but that is not a bad thing. They are constantly improving.

My gut take is I'm happy to be back with elead's desking tool and CDK's deal/DMS (DRIVE) but will probably miss where Tekion was going with the data/reports/campaigns system it had with the CRM/ARC link.

 

[Jeff Kershner]

I was with elead for forever at my old long time spot then we switched to Tekion literally a week before the CDK hack and I'm a few months at a new spot that has elead/CDK. Getting back with elead/CDK is like riding a bike...the muscle memory has come back and I love the improvements CDK made to the backend Admin stuff.

Tekion is a very involved system and I was pretty used to it but it was a constant learning venture especially with the reports/data/campaigns side of things but that is not a bad thing. They are constantly improving.

My gut take is I'm happy to be back with elead's desking tool and CDK's deal/DMS (DRIVE) but will probably miss where Tekion was going with the data/reports/campaigns system it had with the CRM/ARC link.

Valuable feedback Dan. I’ve been elead using on and off (mostly on) for over 25 years, back when it was just an ILM. However, this is NOT an endorsement.