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Oct 28, 2012
407
279
Awards
1
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Chris K
Maybe it’s just my old age but I don’t see how these are examples of anything. No offense to the nice folks at clarivoy but all these say is...

1. We partnerd with someone
2. We added some tracking
3. Abra cadabra hocus pocus
4. The end
 
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ed.brooks

Boss
Jan 15, 2010
1,107
668
First Name
Ed
Maybe it’s just my old age but I don’t see how these are examples of anything. No offense to the nice folks at clarivoy but all these say is...

1. We partnerd with someone
2. We added some tracking
3. Abra cadabra hocus pocus
4. The end
Allow me to translate :tiphat:
"We added some tracking" = Tremendous amounts of data (the input)
"Abra cadabra hocus pocus" = Really smart, educated, data scientists apply complicated algorithmic modeling
"The end" = Easily understood, actionable intelligence is delivered to the dealership (the output), allowing more cars to be sold, more efficiently​
 
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Reactions: Alexander Lau
Oct 28, 2012
407
279
Awards
1
First Name
Chris K
We’re just going in circles.

 

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Rust & Dust
May 24, 2017
103
48
First Name
Jason
Start keeping track of your own purchases and what influenced you in the purchase decision...you might learn something about attribution :2cents:

Mental maps also define consumer behavior boundaries in purchasing decisions, psychological behavior points in decision making does not come down to immediate or constant reinforcement of product types.

We are complicating this more than we should.
 
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Reactions: ed.brooks

Alexander Lau

Banned
Feb 11, 2015
2,498
765
First Name
Alex
Once dealers figure out "who sold it" and witnesses that pattern and trend they are not going to want to continuously pay for an "attribution" tool. Now, one might argue that there's a need for a greater BI tool and within that tool an attribution component exists, but it ain't a stand-alone web (GA) or sales attribution tool (even with a MTA model). I argue that 3 months of a sample size is enough. If you as a dealer are unable to surmise "who sells it" during that time period, quit while you're ahead. Automotive digital marketing is not that dynamic. There are quality solutions and there are posers.
 
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Marc Lavoie

3rd Base Coach
Jan 3, 2019
203
147
First Name
Marc
This is what I think about when I read the word attribution:

Hey, I'm a digital marketer. But anyone that claims perfect attribution is dead to me.
What if a super good radio spot (yes, it happens lol) drives traffic to a landing page, through a PPC campaign. Attribution will rely on the PPC campaign because we can prove it.
It's fine, but you might be willing to stop the Radio ad, which is your Drive to Web vehicle, killing your campaign.
 
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Reactions: Brittany