You don't have a CRM?

I personally feel that same as many in here, it is wasted money.

I’ve had good luck boosting prospect engagement by mixing real customer stories with quick behind-the-scenes clips from the service lane or delivery bays. Watching what shoppers interact with has been huge for me, and I’ve even used an instagram activity tracker to see which competitor posts spark the most likes and follows. It helps shape content that feels more human and gets people talking without overthinking things.

Steve Stauning said:

In my experience, every OEM attempt at DR has reduced sales for dealers forced to add it to their websites with prominent CTAs. Short of being a one-price OEM (à la Tesla) or the undisputed low-price leader (willing to lose more money than the competition), there is little advantage for franchised dealers to add a DR tool meant to sell 100% online (which most of these tools don't do anyway).

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I do not see this correlation, DRT could be a great CTA and a conversion driver. Anything that provides real value to the customer (like a reliable payment calculator) is a net positive. The problem begins when the DRT data is unreliable, or when the tool is slowing down the website.

I was on a panel with a few prominent digital retail solutions a few years ago. Cox Automotive was on there. They said less than 5% of the customers who started the DR experience completed it. If the number is now 7%, that is a significant increase. However, I imagine 7% includes retailers like Tesla, Polestar, Rivian, and Carvana. That less than 5% form completion probably still applies to the traditional model.

Our owner and controller are out of town as Rey Rey invited them to see their new items and give a presentation on the whole package. We have used Reynolds DMS the old system with Power where we have to manually sent the inventory via FTP to DealerVault and DealerVault will sent to our inventory provider. This is archaic. What I am most afraid is they get brainwashed into accepting the CRM called Focus by Reynolds and move us out of DriveCentric. I will not believe that Reynolds has a better CRM that DriveCentric. They will not even show screenshots to the public. What are they afraid of?
I am also keep tabs with Gary Graves and Jack Behar in their new venture called DealerCX. These gentlemen I consider innovators.

First of all - 7% is much higher than I thought, I am curious if it includes Tesla and the like, and what it would be without it.

Second, I think that the OEM's carry a big chunk of responsibility. The tools that they build and push are simply inadequate. The one DRT that I am most familiar with - SmartPath/Monogram for Toyota/Lexus cannot even complete the whole purchase online, the F&I part is only in pilot stage, and it is run by a separate company - TFS, while the rest is run by TMNA.

Sorry, but it doesn't look like it's ready for real business. Is there any evidence of your expertise? Videos, social media? I am not clicking on any Xitter links, sorry.

Then the website looks amateur and not even real. I am looking at this page:

2 "Download the playbook" links - neither works.
The image of the "book" has "service, retention, "accuigae"?

I’ve seen quality beat quantity every time, especially when the content feels human. Owner-shot videos work wonders, even if they’re a bit rough around the edges. They build trust fast. I’ve also leaned on a marketing agency for clarity on what topics actually move the needle, which saved me from cranking out pointless filler. Mixing data-backed topics with personal touches has been the sweet spot for me.

Spaaaaaaaaam