My New Adventure - Al West Nissan

Thanks for checking in. I'm going to try to get more consistent at posting on here again. Got buried for a minute there.

As I mentioned in my reply to Dan, it's quite a slog trying to bring a dealership back up with no budget. Trying to do as much organically as I can.

It's honestly pretty hard to keep up with everything. I'm down to just me, my old sales manager who is now doing finance/backing me up, and 3 sales people. It's hard to do things to progress the dealership when I'm having to handle so many of the day-to-day functions; especially trying to learn their systems and processes along with how Nissan does things.

Unfortunately, while I see small gains in several areas, I think things need to really start moving soon or we might be in trouble.
No pressure to post Bill, I understand. I may go weeks without actually interacting on DR, even though I am logged in.

FRIKINtech Announcing: Total Service Acquisition Control

This is for you if you have a service department at your dealership! FRIKINtech has launched a full canvas of technologies to empower your team to get more leads on cars you can buy from your service customers.

Before the customer arrives for service​

A pre-service valuation offer is made to the customer through AI over text. The AI is specially tuned to get an appointment for vehicle valuations and can have a conversation with the customer to answer any of their questions or concerns. Even if the customer did not buy their car from your dealership, the AI can still convert the customer into a sales appointment while maintaining the service appointment.

During the service appointment​

A live dashboard of today’s (and future) service appointments is ready for any progressive salesperson or dealership with a manual process to fire offers directly to customers via text and/or email. It is perfect for anyone wishing to greet an old customer or for the agent already working the service drive.

After service has been done​

When a repair order is closed, offers are sent to the customers who did not have an appointment or were not approached during their visit to ensure no customer falls through the cracks. The AI further engages the customers with this digital offer to schedule a VIP vehicle valuation appointment.

More details are in this deck - including an offer to you to trial this for 30 days! https://gamma.app/docs/Total-Service-Acquisition-Control-c4hf72ice03uzch

DriveCentric Voting - Post your requests here for DriveCentric dealership users to vote on!

I thought this feature was mandatory. Looks like you need many more up votes.
I love Drive but this one blows my mind on to why they refuse to add it when they are so focused on CAN-SPAM for email and TCPA on SMS.
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My New Adventure - Al West Nissan

How's this going?
I'm also going to have to break my rule on trying to go with minimal to no advertising. I feel like I'm going to HAVE to do VLA to increase our presence on search. VLA seems to be the lowest cost option for this outside of maximizing our BGP.
I noticed that Al West doesn't come up for Used searches still. I tried this once only because my owner came back from a 20Group with a dealer who lead the composite and "doesn't do any digital advertising". I knew there were a number of other factors like he had all the Ford dealerships in the area and had been a loved dealer for 20+ years but for the sake of a grand experiment I complied and went cold turkey. This was in late 2018 and early 2019 so we were getting chunks of in-store visit data from Google at that time so could verify we dropped 700+ in-store visits and our group suffered. In fact, it took another 90 days after going dark for 90 days to just get back on track. I understand your controlling expenses but I'm a believer that going dark on digital is a high risk strategy. Have you changed your approach since March?

DealerAuthority Generative Engine Optimization For Car Dealerships (GEO Vs. SEO)

CASE IN POINT.
I just completed a ChatGPT study into a technical problem in our space.

GPT's opening message:

Research completed in 7m · 13 sources · 90 searches

***DealerRefresh was cited 15 times in this study***

That report would have taken me DAYS to complete. Now, flip this scenario over to car shopping.
Don't forget to include when OEM's get involved... cough (D2 C2) cough

DealerAuthority Generative Engine Optimization For Car Dealerships (GEO Vs. SEO)

CASE IN POINT.
I just completed a ChatGPT study into a technical problem in our space.

GPT's opening message:
"I’ll prepare a high-level learning guide that explains how HomeNet and vAuto (as Inventory Management Systems) interact with Dealer.com and DealerOn (as website vendors), focusing on how vehicle feature data flows and where it gets lost"
Research completed in 7m · 13 sources · 90 searches

***DealerRefresh was cited 15 times in this study***

That report would have taken me DAYS to complete. Now, flip this scenario over to car shopping.
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DriveCentric Voting - Post your requests here for DriveCentric dealership users to vote on!

For DriveCentric Users, if you haven't used or reviewed their Canny portal at Feature Requests | DriveCentric, please take the time to do so. If you have posted Feature Requests that you'd like the DealerRefresh community to review and go to bat for you, post them in this Thread.

I'll start - Do Not Call Registry | Feature Requests | DriveCentric is a feature request from John Derbak that is asking that Drive simply integrate the DNC into their customer profiles like all the other major CRMs do. I've voted, and commented, that it needs to be at the top of their development list for the sake of protecting the dealer. Please use the link ^^^, DriveCentric users, and vote it up if you haven't already. Comment as well to voice your interest in it happening sooner than later as well.

If you're shopping for CRMs and DriveCentric is on your short list, ask them if they protect the dealer with a DNC registry integration...

#1 reason your dealership isn't using AI yet?

@tniche7594 Below is a table summarizing the metrics for both posts:


MetricOriginal PostAI-Improved Post
Flesch Reading Ease~50-55~60-65
Flesch-Kincaid Grade Level~9-10~8-9
Time to Read~2 min 15 sec~1 min 52 sec
Scan-abilityPoorExcellent

This table highlights the AI-improved post's advantages in readability and scanability, with a slight reduction in reading time.

Conclusion​

The AI-improved post offers better readability scores, likely due to shorter sentences, and significantly better scanability due to its structured format. Reading time is slightly shorter, reflecting its concise nature. These findings align with general guidelines for blog posts, emphasizing the importance of structure and clarity for audience engagement.



Key Citations​


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#1 reason your dealership isn't using AI yet?

Ai has been that veteran sales rep who takes me under his wing

:unclejoe: AI rewrote your 'difficult to read' post:

Revolutionizing Car Sales with AI: A Newcomer's Perspective​

From Cellphones to Car Lots: My Journey​

I’ve spent 15 years in cellphone retail, honing my skills in sales and management. The idea of car sales always piqued my interest, so I took the plunge. Before this, I’d already embraced AI in tech roles to ramp up productivity. Three months ago, I stepped into a dealership, and it’s been a revelation.

Stuck in the Past: The Dealership's Tech Time Warp​

Right away, it felt like I’d stepped back in time. This huge operation runs on ancient systems—not just a single outdated phone for the reluctant, but a whole setup frozen in the past. Efficiency’s nowhere to be found, training’s sparse, and tools to succeed are practically nonexistent. The owners get that change is overdue and seem willing, but the management? They’re dug in, unwilling to guide the next wave of talent.

AI as My Secret Weapon​

Amid this mess, AI’s been my secret weapon—like having a seasoned salesperson in my pocket. Need to double-check a trim level? AI’s on it. Want social media posts that actually pull in customers? AI whips them up, delivering results. It even tosses out test-drive advice and digs up research to showcase a car’s worth. Some of the old-timers roll their eyes, but their doubts just push me harder—I’m crushing it with AI.

Building Better Tools: Outsmarting the System​

Here’s the wild part: I’ve coded four AI tools myself, ones I rely on every day. Imagine me out in the back lot, tapping away on my phone, building software that blows past the dealership’s million-dollar tech flops. They’ve got a whole programming team on staff, yet the systems still drag. Dealerships throw piles of cash at AI solutions, then let them rot without proper training or follow-through—total waste.

The Road Ahead: Slow Progress and My Resolve​

Progress is creeping in, but it’s painfully slow. A few fresh ideas get a nod, yet without a real shake-up in mindset, it’s all stuck. My own wins prove what’s doable with some curiosity and the right gear. AI’s no gimmick—it’s rewriting the rules of car sales. I’m soaking it all in, sharpening my edge, and quietly turning my little slice of this place upside down. The traditionalists might not clock it yet, but I’m not going anywhere—I’m dragging the future in with me.

“Co-Intelligence at the Dealership: Where AI Ends and Human Ingenuity Begins”Focus: The synergy between seasoned pros and smart tools.

I am at the cofffee pot, the BDC leader's getting a coffee too, she's hot as a hornet and needs to vent "I've been working with this guy for weeks, I've done the homework he asked, I answered every question, got him our best deal. Now, he just called to cancel his appointment unless I take $1000 off the price... I'm gonna choke the air out of this guy!!! I am done, so rude! I dont need his business!"

I know this is a perfect setup for AI... "Wait, before you flame him, lets let AI take a stab at this". We go into her office, copy/paste the entire thread into ChatGPT. WE give GPT context and instructions:

"You are the assistant to the BDC manager and your mission is to craft a reply for the BDC manager. See the email thread attached. The message should be heart felt yet business like. Create a reply that holds our ground on our best price. Remind our shopper we want his business. Use the email thread and review our discussions to recreate a list of all of the benefits we've created and put them into a bullet list.

She clicked submit...
She gasped.


DISC?
Hell yea.

Is Anyone Giving AI to Their Salespeople as a Buddy—Not a Terminator?

@Alex Snyder it's been a while! Sorry I haven't checked in with you guys in so long. We were just acquired by pinewood.ai and have been busy launching new features and products but focused a lot of our effort in the international market. We are just about to launch a pilot with a large dealer group here in the US, I'll keep you posted on that. In the meantime, here's a fun little recap of our last year. And a preview into what is coming this year.

Congrats on the sale, David! That explains a lot. I see you're going to be close to Lithia. Looking forward to hearing more.

Carzing 3rd Party Listings / Westlake?

Anyone have anything positive to report on Carzing listings? Our Westlake rep hit us up to add this service. Seems like we'd be paying for and competing with several other dealers for low qualified leads. Not really in a position to add additional costs so it would take up budget from some where (199 - 399/mo).

Google reviews aren't great and a search here didn't provide any results.

Is Google going to lose the search battle?

Cracks in the armor began with people losing trust in the search results due to political biasing and now AI is taking more market share.




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Wall Street may be sending the signals too. Apple is in talks with Perplexity to add it to Safari. Why Google Parent Alphabet's Stock Is Tumbling Wednesday

We have had the choice to not use Google in Safari for a while, but most people didn’t change that option. I have not used Google for years and haven’t missed it. Every once in a while I need to check a PPC campaign and am disgusted by the amount of paid results. Just a reminder how much better my searching life has been since divorcing Google. Perplexity and DuckDuckGo are my favorites right now. I even switched to the Arc browser because Perplexity can be the default search engine.

@JessicaRobertson at Dealer Authority works very closely with DealerRefresh. She has been pushing more ad budget to Bing as they have been noticing Google not owning the world anymore. She’s been pushing this for about 2 years now.

The cracks in Google’s armor started many years ago and they’re getting bigger. I’m cheering for more alternatives and hope their massive size makes it impossible for them to mend their armor entirely.
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CarGurus SMS Availability Pilot

Personally, I believe that Car Gurus needs to work on holding their dealers accountable rather than work arounds that won't work.

Car Dealers have done a really good job of "gaming the system" with Car Gurus. It all started with the slimy pricing strategy where the price is 15,000 but to get that price you have to buy the (name the product or condition here) whatever. That gave those dealerships a tremendous advantage.

Now many dealers are simply leaving their vehicles on the 3rd Party Marketplaces after they are sold. It isn't accidental. They know that the more vehicles they have listed, the more action they will get.

So implementing this Text Message strategy won't help them because these dealerships will just reply "Yes" without even looking. Everyone in the store will be trained to handle this. No matter what the response will be "I'm sorry, that car was literally just sold. Customer had been looking at it if 2 days and just blew in and got it".

Car Gurus is likely getting frequent shopper feedback about getting to the dealership and the vehicle being sold.
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