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Customers want more VIDEO - What is (or would be) your strategy?

Alexander Lau

Sr. Refresher
Feb 11, 2015
2,194
609
113
First Name
Alex
Nice walkaround demos.
Now all they need are video chat buttons on the website to connect live..
It's all there man. Call them for demo. Multiple conversions IN-VIDEO mechanisms.
 

Marc Lavoie

Refresher
Jan 3, 2019
148
91
28
First Name
Marc
It's too bad businesses are not using video (ENOUGH, edited), it creates proximity astonishingly fast.

I think making a few videos per year is the DPs job.

Dealer Principals have to be the top marketers of their dealership.

We see it at larger scale, CEOs that put on the marketing hat usually have much success.

Here's a sustainable and non time consuming test: 5 things I didn't expect from the new Ford Mustang Mach E.

Your dealership's top marketer goes on in a quick, 1 or 2 minute video about the SUV.

Most of you will discredit this idea telling me they don't have time.

While other that do take the time will create a piece of content good for years and unlimited use on email marketing, social media their website.


Or you can also take the "analysis paralysis" route & wait until you have a studio, a video guy or girl, a strategy, a content delivery system, SEO strategies.
 
Last edited:
Reactions: Jeff Kershner

Alexander Lau

Sr. Refresher
Feb 11, 2015
2,194
609
113
First Name
Alex
It's too bad businesses are not using video, it creates proximity astonishingly fast.

I think making a few videos per year is the DPs job.

Dealer Principals have to be the top marketers of their dealership.

We see it at larger scale, CEOs that put on the marketing hat usually have much success.

Here's a sustainable and non time consuming test: 5 things I didn't expect from the new Ford Mustang Mach E.

Your dealership's top marketer goes on in a quick, 1 or 2 minute video about the SUV.

Most of you will discredit this idea telling me they don't have time.

While other that do take the time will create a piece of content good for years and unlimited use on email marketing, social media their website.


Or you can also take the "analysis paralysis" route & wait until you have a studio, a video guy or girl, a strategy, a content delivery system, SEO strategies.
Just like I said in the other thread that you posted on...

"I'm not really sure what you're talking about, as there are plenty of progressive dealerships that are utilizing video the right way for of vlogs, inventory and 3rd party website reasons."
 
Reactions: Marc Lavoie

Marc Lavoie

Refresher
Jan 3, 2019
148
91
28
First Name
Marc
Just like I said in the other thread that you posted on...

"I'm not really sure what you're talking about, as there are plenty of progressive dealerships that are utilizing video the right way for of vlogs, inventory and 3rd party website reasons."
This is not something new, I know that.

Just not enough going the simple route.

I'm just saying a lot of dealers overcomplexify the video generation idea, ending up never doing it.
 
Reactions: Alexander Lau

Marc Lavoie

Refresher
Jan 3, 2019
148
91
28
First Name
Marc
Just like I said in the other thread that you posted on...

"I'm not really sure what you're talking about, as there are plenty of progressive dealerships that are utilizing video the right way for of vlogs, inventory and 3rd party website reasons."
Edited for you @Alexander Lau