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Customers want more VIDEO - What is (or would be) your strategy?

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Jan 3, 2019
182
127
First Name
Marc
It's too bad businesses are not using video (ENOUGH, edited), it creates proximity astonishingly fast.

I think making a few videos per year is the DPs job.

Dealer Principals have to be the top marketers of their dealership.

We see it at larger scale, CEOs that put on the marketing hat usually have much success.

Here's a sustainable and non time consuming test: 5 things I didn't expect from the new Ford Mustang Mach E.

Your dealership's top marketer goes on in a quick, 1 or 2 minute video about the SUV.

Most of you will discredit this idea telling me they don't have time.

While other that do take the time will create a piece of content good for years and unlimited use on email marketing, social media their website.


Or you can also take the "analysis paralysis" route & wait until you have a studio, a video guy or girl, a strategy, a content delivery system, SEO strategies.
 
Last edited:
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Reactions: Jeff Kershner
Increase Test Drive Appointments!

Alexander Lau

Under the Bridge
Feb 11, 2015
2,442
736
First Name
Alex
It's too bad businesses are not using video, it creates proximity astonishingly fast.

I think making a few videos per year is the DPs job.

Dealer Principals have to be the top marketers of their dealership.

We see it at larger scale, CEOs that put on the marketing hat usually have much success.

Here's a sustainable and non time consuming test: 5 things I didn't expect from the new Ford Mustang Mach E.

Your dealership's top marketer goes on in a quick, 1 or 2 minute video about the SUV.

Most of you will discredit this idea telling me they don't have time.

While other that do take the time will create a piece of content good for years and unlimited use on email marketing, social media their website.


Or you can also take the "analysis paralysis" route & wait until you have a studio, a video guy or girl, a strategy, a content delivery system, SEO strategies.
Just like I said in the other thread that you posted on...

"I'm not really sure what you're talking about, as there are plenty of progressive dealerships that are utilizing video the right way for of vlogs, inventory and 3rd party website reasons."
 
  • 1
Reactions: Marc Lavoie
Jan 3, 2019
182
127
First Name
Marc
Just like I said in the other thread that you posted on...

"I'm not really sure what you're talking about, as there are plenty of progressive dealerships that are utilizing video the right way for of vlogs, inventory and 3rd party website reasons."
This is not something new, I know that.

Just not enough going the simple route.

I'm just saying a lot of dealers overcomplexify the video generation idea, ending up never doing it.
 
  • 1
Reactions: Alexander Lau