- Apr 22, 2009
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- Ryan
Why not post the URL of that Ford landing page? What's the harm? I'm putting some model specific pages together for our new site and would love some inspiration.
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Customers want more VIDEO - What is (or would be) your strategy?
- Thread starter Jeff Kershner
- Start date
Why not post the URL of that Ford landing page? What's the harm? I'm putting some model specific pages together for our new site and would love some inspiration.
- Feb 17, 2015
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- Chris
- Jun 19, 2019
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- Joe
That is an excellent idea @Ryan Thompson! Not only is YouTube a great place to host your video library, but having content that lets the customer get to know you as a GM is a dynamite marketing strategy!!
Taking some of those clips and using them on your Instagram and Facebook Stories = even better! That's what I love about video as a marketer - typically, there isn't just one use for the content that is created.
We've been digging into more research on video as part of a dealership's marketing strategy and recently release two blog posts that I thought I would share. I hope they are helpful! Happy filming!!
https://dealerauthority.com/your-consumer-wants-video/
https://dealerauthority.com/maximize-dealership-video-strategy/
Love this thread! I just put up a gigantic post about using video in social campaigns (that should be relevant to this discussion)
But otherwise, here are a few others to consider:
Hope this inspires! (not affiliated with these dealers in any way
)
But otherwise, here are a few others to consider:
- Training all service staff on how to provide/text video updates to customers as this dealer does:
Creates a really great experience... Saw this at a dealer conference a couple weeks ago and thought it was brilliant."
- This is another dealership that does a great job with vehicle walkarounds (and using YouTube in general), creating sales content to educate and nurture customers:
Brantford Kia
At Brantford Kia, we treat you like family. Our salespeople are non-commissioned and are bonused based on the customer service surveys after the sale. Your s...www.youtube.com
Hope this inspires! (not affiliated with these dealers in any way
)
- Apr 22, 2009
- 428
- 88
- Awards
- 6
- First Name
- Ryan
Love this thread! I just put up a gigantic post about using video in social campaigns (that should be relevant to this discussion)
But otherwise, here are a few others to consider:
- Training all service staff on how to provide/text video updates to customers as this dealer does:
Creates a really great experience... Saw this at a dealer conference a couple weeks ago and thought it was brilliant."
- This is another dealership that does a great job with vehicle walkarounds (and using YouTube in general), creating sales content to educate and nurture customers:
Brantford Kia
At Brantford Kia, we treat you like family. Our salespeople are non-commissioned and are bonused based on the customer service surveys after the sale. Your s...
Hope this inspires! (not affiliated with these dealers in any way
Yo Billy!! Are you Canadian? Just noticed 2 Canuck references.
Yes sir! Did we just become best friends? [insert Step Brothers Will Ferrel gif here]
I want to piggyback on some great comments here. The dealers that have the most success with our video solutions have buy-in on the importance of video from everyone on their staff, from the owner/GM down to the BDC and sales teams. The best stores do two things really well:
1) they are diligent about making sure their cars get videos as soon as they hit the lot so all inventory on their site and their 3rd party sites have videos
2) the sales/BDC teams are sending videos to interested consumers, are taking testimonials from customers after a sale, and are sending thank you videos after the sale
We all know customers want to watch video - the key is making it easy for them to engage with videos on cars that they want to look at.
1) they are diligent about making sure their cars get videos as soon as they hit the lot so all inventory on their site and their 3rd party sites have videos
2) the sales/BDC teams are sending videos to interested consumers, are taking testimonials from customers after a sale, and are sending thank you videos after the sale
We all know customers want to watch video - the key is making it easy for them to engage with videos on cars that they want to look at.
Not sure how I missed this thread, man I'm slipping, any way this is ^^
How could this be done while providing effectively managed communication options for shoppers online, in real time?
I'm like chatman here throwing out a chat signal.. any digital retailing & video chat options out there?
Last edited:
- Feb 11, 2015
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✨ AI Highlights
Dealers discuss video marketing strategies to meet consumer demand for more video content on social media, with participants debating whether to focus on short-form traditional videos, live streaming, or emerging technologies like 3D/augmented reality and YouTube lead ads. Key recommendations include keeping organic videos under 90 seconds for better engagement, creating employee bio videos to build trust with customers (while being selective about which staff members are featured), and leveraging video as a branding tool to differentiate the dealership.
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