Cindy M seeks recruitment advice for hiring a Reconditioning Manager with wholesale operations experience, but acknowledges uncertainty about whether DealerRefresh is the appropriate venue for posting job openings. The post is primarily a meta-question about where to advertise automotive industry positions rather than a job listing itself.
The thread debates whether retail sales staff or internet/BDC agents work harder, sparked by tensions over commission sharing when internet agents hand off customers to floor salespeople after the initial appointment. While participants acknowledge both roles require significant effort—BDC agents spend time generating leads while salespeople handle the complex closing process—the consensus conclusion is that both positions are often compensated incorrectly, and dealerships should either clarify roles or ensure internet agents develop closing skills rather than being pure appointment setters.
A user registered as "competitionsubaru" posted promotional content for a Subaru dealership in Smithtown, NY, but forum moderators quickly flagged it as spam backlink activity. Community members identified suspicious registration details, including an IP address traced to Indonesia rather than New York, leading them to suspect either an SEO scheme or spam operation, with the moderator planning to delete the profile.
Marisa, a new dealership employee, asks experienced dealers for social media marketing advice across Facebook, Instagram, Twitter, and YouTube. Respondents emphasize that successful dealership social media should focus on community engagement and brand building rather than hard-selling cars, while also stressing the critical importance of establishing clear ROI metrics and success measures upfront with management before investing time in the position. The key insight is that dealerships should position themselves as community-oriented companies first and car sellers second, while being prepared to justify the social media investment through measurable business results.
Baron Ringler, an experienced BDC Director with 20+ years in automotive sales and management, is actively seeking a permanent position in the NY/NJ metro area and highlights his expertise in digital marketing, CRM/DMS systems, vendor negotiation, and customer retention strategies. His post emphasizes his track record of generating gross profit through BDC operations and his involvement in building a major independent BDC department. This is a straightforward job posting from a candidate positioning himself as a top-tier director-level hire for dealerships willing to offer stability and permanent employment.
Dave Greene is recruiting business development managers for a national digital marketing company, offering positions with a target compensation of $125K base plus variable pay. He's soliciting referrals from the DealerRefresh community and providing his contact information for recommendations. The post is a straightforward job listing with no discussion or replies evident in the thread.
CarNow, an automotive tech startup, is hiring a Relationship Manager for the Baltimore/Harford County area to support 80+ dealers, offering a work-from-home role with flexible scheduling focused on client consultation, platform training, and relationship building. The position prioritizes personality traits like being a go-getter and quick learner over mandatory automotive experience, with competitive compensation for the right candidate. This is a straightforward job posting with no discussion or debate in the thread.
A startup company (NuviAir) is recruiting two positions in the Austin, TX area: an outside sales role with commission, base salary, and car allowance for someone with dealership management experience, and an account management position requiring strong attention to detail. Interested candidates should contact the hiring manager directly via email. The posting offers limited detail about the company or roles beyond compensation structure and location requirements.
Patrick McKeever, VP of Sales and Business Development at Honcker Cars, posted a LinkedIn job recruitment message targeting displaced TrueCar employees, inviting them to apply for open positions with the company. The post highlights that Honcker has multiple projects underway and is actively recruiting talent, with one forum member confirming positive experiences with the company's team at an industry event. This appears to be a straightforward job opportunity announcement with minimal discussion or debate in the thread.
Alexander Lau posted a brief introduction to APN Staffing & Employment Solutions, an automotive staffing company (Automotive Personnel Network LLC), with a link to their website. The thread appears to be a simple business listing or announcement rather than a substantive discussion, offering no detailed information about services, opportunities, or engagement from other forum members.
Jim Leman, an automotive industry writer with 30+ years of experience, is offering his services to vendors seeking to establish market leadership among dealers through professional marketing content such as whitepapers, case studies, and press materials. He positions himself as having deep industry expertise and an established client base willing to vouch for his work, with capacity for new retainer relationships. The post is essentially a service offering rather than a discussion, making it valuable primarily for vendors actively seeking experienced automotive industry content writers.
Harry Kasparian is recruiting a Digital Marketing Manager/Director or Growth Hacker for his company's U.S. expansion, particularly following the opening of a new mega store in Orlando. The ideal candidate will develop integrated marketing strategies, lead web design improvements, analyze customer journey data across channels, and optimize digital campaign performance against ROI and KPI targets. This is a multi-faceted role requiring both strategic planning and analytical expertise to drive consumer conversion.
CarStory is recruiting for a remote Appointment Setter position to schedule product demos for their AI-powered Inventory Intelligence platform with existing dealer clients, offering base pay plus uncapped bonuses with potential to transition into sales. The role focuses on outreach via email, phone, text, and chat with no direct selling required, and the hiring manager specifically seeks referrals from the DealerRefresh community for candidates interested in ground-floor opportunities.
Baron Ringler, a BDC Director, is frustrated after his significant traffic growth (50-75% month-over-month and year-over-year increases) was dismissed as inadequate performance, and he's now seeking a new dealership position where his results will be properly valued. He emphasizes his expertise across digital, RTM, and profitability while seeking fair compensation, marketing support, and commission protection. The post reflects broader tension in the industry about whether dealership management adequately recognizes and rewards measurable performance improvements.
Zacharyf, a seasoned DMS integration analyst with 7+ years at Authenticom and expertise in Python, SQL, and data processing, posted a job inquiry seeking a database administrator or data specialist role in the automotive industry. After fielding interest from community members and sharing his resume, he successfully secured a position as a Data Analyst with Elead, concluding his search on a positive note with endorsements from former colleagues attesting to his technical capabilities and professional demeanor.
Todd Caputo is recruiting for an Automotive Digital Marketing Manager position, outlining responsibilities that include developing marketing strategies, overseeing advertising across multiple channels, and collaborating with executive leadership. Alex Snyder's reply sarcastically dismisses the role's difficulty, suggesting this is a straightforward position at an established dealership (Used Car King) without the pressure of following in any legendary predecessor's footsteps.
GregM is recruiting experienced Business Development Center (BDC) representatives for a growing startup, emphasizing a fast-paced call-center role managing customer orders, follow-ups, and ancillary sales across multiple communication channels. The position requires outbound prospecting, lead management, and strong customer service skills in a startup environment. No candidate responses or discussion of the role's specifics appear in the thread excerpt provided.
Honcker, a vehicle leasing startup, is hiring an experienced Customer Service Representative for their Manhattan office. The role focuses on handling customer and vendor inquiries across multiple channels (phone, email, live chat) with emphasis on first-call resolution and client education about the leasing service. This is a ground-floor opportunity with a growing company, though the original post appears incomplete.
Dealers discuss compensation structures for a new internet sales manager position, with suggestions ranging from salary-plus-commission models to commission-only plans based on appointments set or vehicles sold. Key perspectives emerge around whether the ISM's role is appointment-setting (best paired with modest base salary plus per-appointment bonuses) versus cradle-to-grave selling (requiring salesman-level commission structure), with consensus that compensation structure should align with job responsibilities to avoid conflicts with other sales staff and ensure profitability.
Driven Data, an automotive technology startup, is actively hiring across multiple departments including client success, sales, technical roles, and senior leadership positions, with particular interest in candidates combining technical expertise with automotive industry experience. The company claims to have achieved product-market fit after three years of development and recently launched strategic sales outreach that has generated positive response from dealer partners. Interested candidates are invited to contact jon.berna directly through DealerRefresh or email.
P4 Automotive Group is hiring an eCommerce Director to oversee marketing, digital operations, and communications across their rapidly expanding dealership portfolio, which operates on a non-commission, volume-based model. The role offers budget authority and executive support to develop and execute strategic plans. An endorsement from a Driven Data representative suggests this is an opportunity for a talented professional seeking a forward-thinking dealer group that understands modern automotive retail practices.
CarNow, an Atlanta-based automotive services company, is recruiting an Area Sales Manager for the Washington DC-Baltimore region to develop strategic market plans, conduct client appointments, and expand the company's market presence in the territory. The role is home-based and includes weekly training and operational support. This is a straightforward job posting with no discussion or debate in the thread.