cars.com

  1. Jeff Kershner

    #RefreshFriday Used Carpalooza 2 | Jasen Rice & Brian Kramer

    View: https://www.youtube.com/watch?v=xEMwHnPZx3Q With these guests I bet you'll never guess what we will be focused on. Might it be about Used Cars? Duh! Two powerhouses of Used Car merchandising, acquisition, lead handling, wholesale, etc. are joining us through the help of CARS...
  2. Jeff Kershner

    #RefreshFriday Used Car Rollercoaster | Brian Kramer of CARS

    View: https://www.youtube.com/watch?v=GSlWhdj56qY Are you enjoying the ride on the inventory rollercoaster? How much fun is the auction these days? Got any used cars collecting dust? Brian Kramer is the EVP and GM for Accu-Trade within the CARS (Cars.com) organization. He has been sitting...
  3. Jeff Kershner

    #RefreshFriday Why The Switch To GA4 NOW? | Grow with CARS Crew

    View: https://youtu.be/nBp6lrNK13s Why the switch to GA4 now? All new Google Analytics... What is GA4? Why is it important? We are lucky to have three experts, Brook Barker, Valentine Kopjo and Anoop Tiwari from the CARS umbrella run us through all these changes Google is making and how they...
  4. Brandon_Voov

    Third Party Site

    Hello Dealers! In regards to third party car advertising websites, we are working hard to put together a fully immersive online car shopping and buying experience all in one for consumers, while maintaining integrity with you, the dealers. We have pit together a short market research survey and...
  5. DealerRefresh RefreshFriday Ep. 2 Joe Chura CEO & Founder of Dealer Inspire sells to Cars.com

    DealerRefresh RefreshFriday Ep. 2 Joe Chura CEO & Founder of Dealer Inspire sells to Cars.com

    Ep. 2 - We speak with Joe Chura Dealer CEO & Founder of Inspire Inspire after his announcement of joining the Cars.com team. GET NOTIFIED: SUB! http://www....
    • Alex Snyder
    • Media item
    • cars.com dealerinspire refreshfriday website
    • Comments: 0
    • Category: RefreshFriday Webcast
  6. Jeff Kershner

    #RefreshFriday Dazed & Confused and the Current Used Car Market | Jasen Rice

    Dazed and Confused about the current state of the used car market? Jasen Rice of @LotPop joins us to talk about what dealers are doing right (and what many are doing wrong) when it comes to used car retailing and the lead process in the current low supply environment. He’ll also talk about his...
  7. Jeff Kershner

    #RefreshFriday NADA Recap with Cars | Julie Scott and Mark Hodes at CARS Inc.

    RefreshFriday Alex & Jeff missed NADA this year, so we are excited to get a rundown from Julie Scott and Mark Hodes at CARS Inc. Julie is CARS VP & GM of Media and Mark is CARS EVP of Buy & Sell. They're going to bring their own unique perspectives from NADA within their areas of expertise...
  8. Jeff Kershner

    #RefreshFriday No Longer Loyalty in Automotive? | Jason Stum & Brian Miller of Dealer Inspire

    There is no Loyalty in Automotive… But there could be!It is not about CSI Scores. It is about the actions the customer takes. We’re going to learn about how to market for this. @Jason Stum returns to RefreshFriday from the Dealer Inspire world with newcomer, There is no Loyalty in Automotive...
  9. John V.

    I Bet Your Website Gets More Traffic Than AutoTrader & Cars.com...... Combined!

    The attached report was just sent to me by my AutoTrader rep trying to show that AT gets more traffic than CG and cars.com. I am pretty sure there are some reps from the all the 3rd party listings on here that would like to chime in here..........BUT.............my one website gets more visits...
  10. Allison.Phelps

    PR & News Touchdown: Cadillac Wins the Big Game on Cars.com with a 194% Spike in Traffic From Car-Shopping Football Fans

    Big Game Sees Half the Number of Automakers Advertising Compared to Last Year, Yet Car Shoppers Still Flock to Cars.com for Validation After Viewing Top Auto Commercials GM’s Ad on Electric Vehicles Causes Triple Digit Surge to its EV Models on Cars.com, Prompts Overall EV Searches on the...
  11. Ryan Everson

    Digital Retailing on Third Party Sites?

    Whether dealers like it or not, third party sites like AutoTrader/Cars.com/CarGurus/Carfax are often the first online destination for car shoppers. As digital retailing becomes more prevalent and consumers begin to demand/expect it, how will this affect third party listing sites? Here are five...
  12. Dan Sayer

    If you could only pick two; Cars.com - CarGurus - AutoTrader - CarFax - KBB

    If you were limited to only two Classified vendors for 2021, which would you choose thinking of USED performance? I had a rule of "2" but have since added a 3rd in order to expand our USED reach. I need to look at perhaps backing it down to 2 again since adding the 3rd increased our cost per...
  13. Dan Sayer

    Sign this CarGurus petition to make us all better.

    I'm going to try something using the power of DealerRefresh and the following on here. I've asked for this change before, and CarGurus says they listen to the dealer body, so I'll try this route. CarGurus combines all data, including SRP and VDP data, into a single number regardless of New or...
  14. Dan Sayer

    [RESULTS of] POKING THE BEAR! What did you pay for CarGurus last month? Use the Form and let's compare!

    As a spinoff of the @Jim Lease post, "Cargurus might be coming for you soon. PRICE INCREASES", and a plethora of previous posts in DR, why don't we just compare in order to encourage CarGurus and others to just be as price transparent as they tell us we should be? I know CarGurus is watching...
  15. Jeff Kershner

    #RefreshFriday OTT w/ Dean Evans and Chris Marshall

    This RefreshFriday - Dean Evans is hot off the OEM train and has a big seat on the OTT train today. OTT at Cars.com that is. We plan to ask him and Chris Marshall, Head of Data Solutions - FUEL at Cars.com, why OTT is so hot for car dealers. And how progressive dealers are grabbing eyeballs...
  16. Dan Sayer

    Inverse Relationship Between CarGurus and Cars.com SRP/VDP Conversions?

    I've been tracking data from our 3rd Party Classifieds for a very long time and one of the (many) items I monitor is the SRP/VDP conversion. I feel this is one of the indicators of how well we are merchandising, pricing, etc our inventory. I've noticed this odd inverse relationship between...
  17. Salik Ansari

    How much do online auto marketplaces (CarGurus, AutoTrader, Cars.com, TrueCar) charge?

    Hello everyone I'm a stock research analyst (interested in US and Canadian equities) and have just started looking into the Online Automobile Marketplaces space to see if any stocks catch my eye. I have been trying to find the different plans these online auto marketplaces offer to dealers...
  18. Cars.com PR

    PR & News Dealer Inspire Selected by General Motors to Provide Leading-Edge Website Services to its 4,000+ U.

    Automotive technology leader selected as website provider for General Motors, giving 4,000+ U.S.-based Chevrolet, Buick, GMC, and Cadillac dealers access to advanced website platform. Dealer Inspire (DI), a Cars.com (NYSE: CARS) company that provides disruptive technology and digital marketing...
  19. Jacques de Molay

    Blackhat CarGurus SEO Tactics PPT that Cars.com produced

    Blackhat CarGurus SEO Tactics PPT that Cars.com produced https://www.docdroid.net/aQ0Vbn0/blackhat-cg-seo-tactics.pdf
  20. kevinfrye

    CarGurus - significant drop in traffic?

    Had a visit with CarFax and they shared this graphic below, which indicates that recent changes to the Google algorithm has created a huge drop in traffic with CarGurus (competitor A) down to the level of AutoTrader and Cars.com. Source is SEMrush. Not sure how accurate this is - curious as to...
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